Originally Posted by Anjay
Hope you didn't spend too much money either though; advertising can be a costly business - Especially if you go through the wrong places.
Ouch, don't even remind me Anjay... However, I spent at least a couple of weeks prior to the campaign looking around, e-mailing the sources I was most interested in, doing the budgeting for it and I think I did well. I went about only 5% over the budget. Yeah, that was definitely a big number, but as you noted correctly, advertising IS a costly business. However, it pays off if you do it right.