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Adobe buys Omniture
Adobe Systems Incorporated has bought a web analytics firm Omniture. The core product of Omniture is Omniture Online Marketing Suite which is used for optimizing ad spend and conversion. Omniture is in direct competition with Coremetrics, but has five times more customers. Experts estimate Adobe’s latest acquisition would enable the business to grow at a rate of 17 percent annually.
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Tags: acquisition, Adobe, advertising, analytics, conversion, Coremetrics, deal, growth, Omniture, purchase, web analytics
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