I know not everyone does but it might be something to consider. I find it's a great way to get information on other products my hosting companies offer that I may not have known about, plus the best ones have articles about different aspects of online business. I was curious as to how many hosts/resellers here do anything like this?
I think they are a good idea, like hivelocity said it's a great way to mention plans and prices. It is a good way to communicate. But... I don't personally like receiving newsletters nor reading them so as long as people are not like me newsletters are the wat to go!
We run a monthly newsletter email to our customers to keep them up to date on various aspects of our business, and ideas for their business. We take a different approach on our newsletters that our users seem to like better; we have a TITLE, and 2 lines to describe the article, then link to our forums or announcements section. This way, they can review all 5 or 6 points that we want to make, and if they want to read further, they can go to our site.
Users seem to like this approach better than being forced to scroll on their email program to read the articles in one shot.
I think a newsletter is a wonderful thing. Apart from it being one of the most effective marketing tools ever, it is a great way to stay in touch with your client/member base.
I do read just a couple of newsletters, even though I receive a lot more.
On my watch I think we only sent 1 newsletter to HostingDiscussion.com memberbase. It was done a few years ago and served an important purpose. We are not a newsletter-oriented community, but I think being able to inform your clients/members of important changes and improvements made to your company/website that directly reflects their experiences, its a good idea to do that.
Having said that, we are working on sending another newsletter out soon as quite a few things have accumulated in the past 2 years that we wanted to share with everyone.
Yes, it is really better than spam messages.. Try to be informative and provide people a link to unsubscribe if they want.. If have some emails like thatand never think to unsubscribe because they really provide me informative emails..
Most times I will be honest, we do not do newsletters. A good chunk of our clients end up not really wanting to have their emails junked up more than they do. It is a great idea but I am not sure how many would go for it and instead end up calling going "Take me off your list".
Please your clients & thank them from time to time.......they are just like groupies that keep the band going strong.