How many hosters here actually view their FAQ as a sales tool as well as a customer service tool? Remember that your FAQ is a frequent stop for potential clients as well as existing clients. Why not put your uptime guarantee or that you have 24/7 phone support as Q&A's #1 and #2? Or better yet, reword your USP (unique selling proposition) as question #1?

Q: "Is it true that every member of your support staff is US based and has at least 5 years experience?"
A: Absolutely! We started XYZ Hosting, Inc. with the idea that support should be knowledgeable and easy to access."

It is a good idea, the only problem that i see is that too many people don't like reading at all - they don't read the ToS, they don't read the FAQ, they don't read the announcements, etc.

I think it is good to include a handful of FAQ's in your ad if the room is available.

RE Zach, what I'm talking about is really structuring the FAQs so that they pitch the prospective customer while informing them.

We certainly do have a "Most Frequesntly Asked Questions" (FAQ) section on our website for potential customers as well as for already existing customers. It's a great tool and a very valuable asset (IMHO). It also helps reduce the amount of support tickets, a lot..

Juan -

I like the visibility of your FAQ and the nice little CTA at the top of the FAQ ("START A WEBSITE TODAY !"). Good job!

Thanks!

Great tip. Note to myself - review our FAQ's and optimize where needed.

We absolutely use it as another tool in our sales arsenol. Personally, I like FAQ's. If I can locate my answer in a wello organized FAQ rather than asks someone, all the better.

We built a custom knowledgebase, rather than using WHMCS's

With the SEO work, we get thousands of hits of people searching for help and how to do things, we fill it regular.

And it seems to get plenty of hits direct from google and sales also.
It is great!

I do, I have an extensive FAQ database. I think it helps to answer a lot of pre-sales questions before they ever open a ticket!

You're correct, I think the FAQ/Knowledgebase can be a very powerful sales tool. It is excellent for SEO, as well.

I agreed with you. Most people were too lazy to read.

But I also agreed with the Thread Starter, FAQ is a good way for sales tool, coz prospects and clients would read the FAQ to find relevant information such as how to pay, when, what. where, things like that. Once they are satisfied, they will start buying.

Building FAQ / Knowledgebase should be a continuous process and hosting provider can take the clue from the actual queries generated by its clients for this. If a visitor goes through such FAQ / Knowledgebase then he will save his own as well as web hosting companie's time on live chat. FAQ / Knowledgebase should include not only pre-sales questions but also some small posts of solving basic problems which can be solved buy webmasters at their own.

It is very good for SEO, doubt many people read it. A good wiki is helpful though.