When a company sponsors an entity, is assumes the risk of that entity not being satisfied for one reason or another. If based on the provided feedback, the company feels it was indeed at fault, then something should be done so that things are corrected (the service level is improved).
Also, even if it's sponsored, the service must be the same as that rendered to paying customers (unless the parties have expressly agreed otherwise).
Obvisouly though, there won't be any refunds.
