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Originally Posted by Artashes
Again, I will agree that if you are a large company or if you care about your brand enough (if your name is critical to your business success), then getting .TEL is a no brainer! Its better to invest $10/year in it than to have your customers confused later on.
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Its not just about being a larger comapny, even companys that have started to build their brand, can use a .tel to promote it.
It would work in one's favor just as any other social media application like facebook, twitter, etc.
Today it helps havin a .tel Domain Name because its a lot easier for you to reach out to ur Customer this way:
Create groups of contact - Sales, Billing & Support.
Allow each user/client have direct access to the phone line/msn/skype of the customer care service/one of managers.