When your running a reseller? Does it look bad, when someone whois you and it says Domain Registar: 1&1 Inc. or what ever. (ex. Go daddy).

Try other services from where you can have your information as a Registrar.

I suggest you asking reselling company bout whois info before starting

I agree, I don't want the domain details show in whois info. I also expect much the result of this issue .

I doubt very much anyone cares which registrar you used to register your domain name.
I doubt that more than a handful of people would even check.

I agree with Blue - I haven't seen that it makes any difference whatsoever.

All domains have to be registered with a registrar, so unless you are one-yourself, you'll have to use an existing registrar for them.

There are a few that people will see and think less of your business - the 2 you mention for a start ...

Clients care about your server and service, not your domain. As long as you provide good service, they do not care about 1&1.

I am fully agree with "yes123no". See their server & service not domain.

You should have a ten thousands of customers to become ICANN accredited domain registrar and to be able to pay the fees. Most small, middle-sized and even some larger web hosts buy domain names from ICANN accredited registrars. This is different business. There is nothing to be ashamed for!

Very less people Digg that much. Simply concentrate on your service. That's all....