Originally Posted by GreenOliveTree
I strongly believe that the domain should be short, memorable, descriptive, and catchy..
A good domain is good money in your pocket!
You see this tip a lot. Trying to get a descriptive domain name. I strongly disagree. By far the best brands on the internet are not really descriptive. Amazon, google and yahoo are all unique names, which at the start had no apparent meaning for visitors. A name should be memorable and most of the times memorable names are the opposite of descriptive names.
Find a unique name that sounds good and that catches on to the mind. That should be your first priority. The name can even be somewhat long (10 characters is really doable), as long as its memorable thats ok.