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Or at least a good investment for the money they must be having laying around.
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Agreed. I love Google definitely but that doesn't necessarily mean it's the best.

hehe
I tend to use both Awstats and Webalizer. I'm one of those people who don't believe in paying for something when you can get it free and it does the job. They tend to have different numbers but generally I get an idea of where my site traffic stands at. I like that Awstat's details are a little better thought but sometime I question exactly how accurate it is when it comes to uniques. Either way I think they both give a reasonably accurate measure of how your site is doing (enough for you to judge, anyways).