Guys you obviously do not understand the concept of being fully dedicated to your marketing idea!!
Hellooo! The business has a motel-like theme, a common place to see/meet a roach or two. They just thought - heck, why not give them the full experience...
While a bit disgusting for sure, I thought it was actually an original presentation, and I loved the "room service" button (live support). Btw, you can turn those roaches off with a switch next to this button.