If you've looked in your Google Analytics at any point in the last year, you've probably seen inflated numbers with regards to traffic to your site. Unless you setup a filter/segment, you'll continue to see those inflated numbers.
You may have heard the term "Ghost Referrals" or "Referral Spam", but last week a new player entered the right - "Language Spam."
Ghost Referral Spam basically is a script that runs and tells Google Analytics that someone was on your site. Sadly, they never actually get to you site and instead just inflate the numbers. They then enter a shady URL as the referral source hoping that webmasters will click the link and end up on their site.
Last week, Language Spam
hit the market. So now, instead of seeing "en-us" "en-gb" "ru" or other language declarations as to what a user has set in their browser, we were greeted with "Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!"
as being the language.
Not to worry, we have a guide on how to remove it and setup segments so you can filter out all the junk traffic and see just how many REAL people are getting to your site - How To Remove Referral / Language Spam in Google Analytics
If you have any questions about how it works or what you can do, drop me a note or reply here. I'm happy to help.
One day, these spammers and hackers will find a special seat in hell, but until then, we just have to filter out their antics!