Google has apparently won the battle to retain AOL's affections, edging out a bid from Microsoft. But the cost is high, and establishes several precedents for the Mountain View company that might have been unthinkable a couple of years ago.
yes, but Google might not retain its consumer dominance forever. Google stunned the Internet?s foundation companies (Yahoo!, Microsoft, and AOL) by reviving search as a viable industry. Google didn?t just improve searching; it brought it back from the dead, after Microsoft, for one, had mostly written it off. Competition always pursues pioneers, and now that Google has shone new light on the search industry, its would-be vanquishers loom.