GoDaddy.com(R), the No. 1 registrar of domain names worldwide, both in terms of new daily registrations and domains under management, is rewarding its work force with unheard of financial incentives. This year, GoDaddy.com has given away $750,000...

http://www.w3reports.com/index.php?itemid=1190

That's insane - wish my employer would do a 10k cash prize...that's just insane - and then GoDaddy already paid the taxes on it so the employee gets the full reward!

Good to see the bigger companies showing their employees a little gratitude.

At first I was tempted to see a marketer's mind in all this, but I guess it's just wise management. Good job.

Everything these companies do is about marketing Dan. No getting around it.
It's just good to see the employees benifit from it once in a while.

Yes Michael. I don't think the $750,000 will be recouped simply by the press coverage Godaddy's getting, so it does look more like a "we want to happy happy employees" thing. Then again, happy employees means higher productivity, better attitudes towards the customers, happier customers who are more likely to spread the word and there comes marketing again.