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Hosting Discussion > Operating a Web Hosting Business > Promotion and Marketing > Do you use google adwords for your hosting ?
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  Post #31 (permalink)   01-15-2009, 09:00 PM
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Actually its waste money if you pay to google its like open tap wasting water, not even 0.001% revenue you will get from the Google adords advertisement, its merely like brand name creation check most of the top hosts never use this for business,they use only for branding
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  Post #32 (permalink)   01-16-2009, 05:02 PM
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It's only a waste if you're not converting the sale

Google Ads DO work, if you do them right. You have to remember, buying a word like "hosting" woudl be very expensive, and if they're searching for "hosting" they're still in the LOOKING phase. You need to be more precise on what it is the user is wanting to buy, and go after BUYERS and not TRAFFIC.

If you convert, google is actually quite inexpensive compared to traditional marketing. You can target very detailed with Google and other similar programs.
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  Post #33 (permalink)   01-16-2009, 10:20 PM
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Yes i do agree but what is the conversion ratio? Have any analysis ? Most of the amount you pay will be charged for so called Impresssions which are not conversions, in my view ( i had really spend for sometime) the conversion on hosting industry is tough, dudes search for big names while buying but browse any site coming in advertisment
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  Post #34 (permalink)   01-17-2009, 10:38 PM
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We have tried Ad-words before without much success at all. We have decided it will be better to go the route of SEO and submit press releases as well as doing local advertising and blog posting to gain clients.
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  Post #35 (permalink)   01-20-2009, 11:57 AM
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Instead of paying for Google who is already rich try some alternative methods
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  Post #36 (permalink)   01-20-2009, 11:57 AM
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Instead of paying for Google who is already rich try some alternative methods of promotions, lot of techniques are available, i am seeing that blog posting is one such
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  Post #37 (permalink)   01-20-2009, 11:58 AM
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Sorry mistakenly clicked two times. regret
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  Post #38 (permalink)   01-21-2009, 06:20 AM
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For long term solutions and quality traffic, the organic search listing is much better than PPC Traffic.
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  Post #39 (permalink)   01-25-2009, 12:20 AM
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Using paid advertisement will pay in the intial stages of the company and surely any company who want to have long term business should invest in this kind of advertisements
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  Post #40 (permalink)   02-01-2009, 05:59 PM
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Adwords is only good if you are able to discover a niche of keywords which would bring out a good ROI
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  Post #41 (permalink)   02-01-2009, 09:27 PM
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I didn't know if AdWords would have been worth it before I read a certain article on The Register. Now, though, I am sure that it isn't worth my time. If Google is counting on consumer ignorance and fear to bolster its income...I won't be doing business with them.
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  Post #42 (permalink)   02-05-2009, 09:24 PM
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I don't use AdWords for Web hosting but I do use it for advertising digital products. It's easy to lose money if you don't play safe or know what you're doing. In my experience the key is relevance; as soon as you start sacrificing quality for volume your margin depletes.
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  Post #43 (permalink)   02-27-2009, 12:37 PM
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I think it's waste of time and money
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  Post #44 (permalink)   02-28-2009, 12:34 AM
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Google adwords is useless. Most traffic is some kind of bot, why pay for it?
 
 
 


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  Post #45 (permalink)   02-28-2009, 09:46 AM
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We're not using Adwords currently, however it s a great medium in order to bring visitors to your site when doing A/B testing. While we don't do it on the web hosting site hardly at all, I do have other projects that I'm involved in, and for A/B testing to know what works and what doesn't, it's a great tool.
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