Posting flyers is a very useful way to advertise locally. Especially on college campuses. On college campuses, everyone is starting their own organizations, businesses, and many people are in need of web sites but don't know how to go about getting one.

Also, advertising online with tools such as free press releases is a smart way also. Dont be shy! Create a company blog, spread the word around. The more persistant you are, the more successful you will be in the long run.

Ezines give a good exposure since they have a large network and writing 200 or 300 words article about the business would go a long way. There is always a box at the end where inserting a short advertising and creating a link back to the business is allowed.

Search engine optimisation, getting to the top of the natural rankings is the best way i think. Also banner ads.