Wow. I just did a Google search for website statistical analysis - Results 1-10 of about nine million for website statistical analysis. (.16 seconds). Why are stats important?

Imagine spending thousands of dollars developing an eCommerce website, then not measuring traffic to that site. Would it be useful to know what keywords find your site, or what the majority of entrance and exit pages are? Would it be wise to tweak your site to maximize your conversion ratio? Would that relate to more money in your pocket at the end of the day?

Statistical Analysis is a no brainer

Search Engine Marketing & Optimization is crucial to the ongoing success and growth of your online business. Statistical analysis is one piece of that pie - as a reference for formulating action plans and test markets.

For comparision, Search Engine Marketing relates to paid advertisements on search engines - Pay Per Click (PPC), Pay Per Thousand Impressions (PPM), Pay per Acquisition or Cost per sales (PPA) and Pay Per Visitor (PPV), whereas Search Engine Optimization relates to methods for increasing the ranking of your website on search engines.

Monetizing your site starts with understanding what your prospects want and what your competition offers, then integrating that knowledge on your site, constantly measuring trends and tweaking as necessary.