The most well thought out (content) and beautifully designed websites may NOT be optimized for search traffic. Do your sites rank well? Have you pondered why your site doesn’t fare as well as you’ve expected?

Capturing organic search traffic (not paid) to your website that produces results

Ideally, you’ll need a compelling search result that causes a click through, but how does that happen? Two very important components you’ll need to analyze:

Your Title
Your Description

Title

Your ‘Title’ logs in as the heavyweight contender. While it appears first on the search result, its power punch is in how it’s massaged - if your domain is included in the Title it’s displayed in bold typeface and the entire Title is hyperlinked. Keywords in the Title are important as well, since they are one of the components in Google’s ranking algorithm. Ensure your title is keyword rich. In other words, use keywords that are currently being searched for in your niche. It’s best to perform keyword analysis from the onset.

Description

I always recommend managing your prospects expectations. Your description may not have an effect on Google’s ranking, but it could project a powerful perception of your business’ relevancy to a prospects search. Again, Google may boldface the searchers keyword in your description. I know when I type in a phrase, I look to see if the entire phrase is boldfaced, or simply pieces here and there. I perceive immediately, as I suspect others do, the level of relevance this site has to my interest. Managing your description to maximize relevant traffic (and ultimately conversions) is paramount to optimizing your website.

How is the description displayed on Google searches?

Google uses a combination of META tags or abstracts from your page to display the description of your site to the prospect - not always under your control. If you have a description META Tag, Google will likely use it or relevant phrases from it.

They often extract phrases from the body of your website, as well, usually from the first few paragraphs. To maximize the click through rate, use compelling and accurate descriptions on each page of your site that best match that individual page. On your home page, describe your website as a whole.

Google attempts to rank based on value to the end user so try to avoid market hype. Match your description to what the prospect will expect to see should they click through. Misleading your prospects is frowned upon. Place emphasis on providing benefits and solutions.

I’m often asked if phrasing is permitted. The answer is absolutely. Google limits the description META tag to approximately 20-25 words (115 characters - including spaces), so select your phrasing carefully - to match and flow with content on that specific page.

As always, the best to your success.

- Steve

Thank you again Steve with your knowledge. I am still learning SEO but this article help me out a lot.

Great tips as usual, Steve. Much appreciated.

Nice post..... I think learning never ends in SEO because I come across so many new things everyday and everyday I learn something.

Yep, great post.

Steve, could you please elaborate on keyword analysis ? Are there any good tools you know of for keyword analysis ? Very good post, by the way.

Nice post! I think if you give more emphasis on your description as suggested by Steve, there are also chances that google may start showing your site links in search results.

this is great post.i suggets mod to stick this post on forum

woo..its very usefull post for new guys

Certainly, a very useful Post. Content is really important to determine the Rankings of your website on Search Engines for Specific Keywords. Hence, the Better the Content, the Better the Rankings of your website on Search Engines :-)

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A very good post, well done mate. I liked this a lot, could have been expanded a lot mor ebut overall its very well/

I hop the new guys to webmast'ing and web hosting will get around to reading this, great t leap in seo advice.

I would like the answer to that one just the same. I see a ton of places going up all over that are all SEO Friendly Tools, but most of them kind of conflict with each other so its hard to tel the good from the bad.

quality content is good, but i use forum this mean search quality forum to adv my site

Great post! Thank you for sharing your knowledge . I will apply these tips to every website I own now and in the future.