Certainly a critically important ingredient to jumpstarting any new business is marketing. Broad access to cutting edge technology has made it increasingly possible for start-ups to compete with established brick and mortar establishments.

Understanding your market

What niche do your competitors own? Would you fare better competing for that niche or creating your own? What will make you rememberable in your prospects eyes? What value could you add to entice them to go with your firm or organization?

Constantly refine your strategy

Once you’ve settled on your initial marketing strategy, tracking and measuring its success is essential. You can’t grow your business on a marginally successful strategy. Marketing strategies need to be refined, to eliminate what doesn’t work from what shows promise.

New businesses are created every day – that could use your products or service

Every new business has to procure products and services somewhere, and if not from you, certainly from your competitor. If you’re not reaching out to every newly registered business in your local community, you’re missing out on a huge sector of the market. And it’s so easy to find them. Every new business has to register with their Secretary of State. These registrations are farmed by local chambers of commerce and directory services. I’ve seen lists that sell for as low as ten cents per contact. In many cases, one new client from that list could pay for an entire campaign.

Once you’ve established your niche

You’ve done the research, matched your marketing strategy to the core focus of your business, and you’re excited. Executing on your plan goes into full swing. As you tweak your approach and close techniques, identify what works and repeat that over and over and over and over. Persistence is key.

As always, the best to your success.

- Steve

Thanks for sharing.

Great post Steve, thanks for sharing it with us. I love the idea of the lists of newly registered business, this seems like a great tactic.

Another great post by another great man! Finding a niche can be a hard task but when you find the right one or more you can boost up the price for your services to make more money. God bless the USA

Everyone always says "find your niche", and I agree, but you can't always reinvent the wheel. From that you've just got to "find your angle".

Your niche will most likely be the combination of the culture of your local community (or the market you're targeting) and your expertise in the products and services you offer them.

Great Post! Thanks for sharing..

I agree, to get success you should constantly refine your strategy, in addition you should also try out to find what other competitors are missing and the unfulfilled need of a specific niche that can be fulfilled.

That is really nice sharing .. thanks

I like it when I stumble across helpful advice from others in the same area. It always bothers me when people are not willing to share what they learn (being stingy I guess). Thanks for the share and lets hope this helps some others out there too.

I heard this correlation once - if two competitors sat on opposite sides of the Mississippi River, each with straws, and the river was prospects, each of them could siphon unlimited prospects (forever) with no effect on the other. I keep hearing that the market is saturated, but I couldn't agree less. Sharing on forums like Hosting Discussion will only help your business - not the other way around. I learn something from the forums I'm on everyday. That's what makes this industry so great. You can never know everything. But sharing what you do know helps the entire industry, and becomes habit forming. An important concept in networking is not in receiving, but in giving. I know so much more than I did when I joined HD in March - thanks to members here who were willing to share.