|
|
Post #1 (permalink)
08-01-2009, 12:49 AM
|
HD Addict
Join Date: Apr 2009
Company: Volsh
Location: Oklahoma
Posts: 156
Status:
|
I'm not talking about heavy marketing persay.
Sure, the opinions will vary which is why forums are a great way to interact with many different people from different mothers. Some may say extreme marketing is good while others say it is bad.
What do you think extreme marketing is? Is it good or bad? What is too extreme and where must the line be drawn?
|
|
|
|
|
|
|
Post #2 (permalink)
08-01-2009, 01:20 AM
|
HD Guru
Join Date: Aug 2005
Company: Synersis Media, Inc.
Location: Kalamazoo, MI USA
Posts: 642
Status:
|
Extreme marketing is letting a business tattoo their logo on your head of $10k. Do I think it is good? No! While you may have received $10k and the business may have received some advertising it seems silly to me.
I'm having a hard time defining other extreme forms of advertising. I'm sure with every question and topic there are some good and some bad. What do you define as extreme marketing?
__________________
Hosted solutions provider since 1998 - Serving Houston, Dallas, Atlanta, NJ, and the UK
JaguarPC.com - Managed Hybrid Servers | Managed VPS Hosting | Dedicated Servers
Need a Virtual Private Server, Dedicated Server or Colocation? Contact Me for Special Pricing Today!
|
|
|
|
|
|
|
Post #3 (permalink)
08-01-2009, 01:49 AM
|
HD Addict
Join Date: Apr 2009
Company: Volsh
Location: Oklahoma
Posts: 156
Status:
|
I don't think I can define extreme marketing, because I am pretty creative with marketing techniques.
WAIT! Having a streaker run in the middle of downtown NYC during lunch hour with your company logo all over him/her. Now that would be extreme marketing.
|
|
|
|
|
|
|
Post #4 (permalink)
08-01-2009, 09:29 AM
|
HD Community Advisor
Join Date: Mar 2005
Company: Hands-on Web Hosting
Location: Omaha, NE
Posts: 2,008
Status:
|
So you're talking Extreme rather than Adverse Advertising.
I think there's a market for both. The main thing is the shock factor. If you can get enough shock, you will get press coverage, however you WILL lose customers for this. People may talk about your busienss, but you will have just as many NOT signup for exactly the same stunt that was pulled.
|
|
|
|
|
|
|
Post #5 (permalink)
08-01-2009, 11:00 AM
|
HD Guru
Join Date: Aug 2005
Company: Synersis Media, Inc.
Location: Kalamazoo, MI USA
Posts: 642
Status:
|
You mean to tell me, customers will leave if you were to paint your logo on a play boy bunny and let her run naked through downtown NYC? I don't buy that.
Might land you in jail though.  I have thought about this for my political campaign. j/k
__________________
Hosted solutions provider since 1998 - Serving Houston, Dallas, Atlanta, NJ, and the UK
JaguarPC.com - Managed Hybrid Servers | Managed VPS Hosting | Dedicated Servers
Need a Virtual Private Server, Dedicated Server or Colocation? Contact Me for Special Pricing Today!
|
|
|
|
|
|
|
Post #6 (permalink)
08-01-2009, 11:37 AM
|
HD Addict
Join Date: Apr 2009
Company: Volsh
Location: Oklahoma
Posts: 156
Status:
|
I wrote your idea down in my notebook. Just kidding.
There are many other ways for extreme marketing that isn't as blunt as what I posted. In some cases it could be good and in some it could be bad. If you are trying to get the church crowd, you might not want to have something like the GoDaddy girls. Then again, I wonder how many church-goers use GoDaddy.
|
|
|
|
|
|
|
Post #7 (permalink)
08-01-2009, 11:37 AM
|
HD Community Advisor
Join Date: Mar 2005
Company: Hands-on Web Hosting
Location: Omaha, NE
Posts: 2,008
Status:
|
Look how many DON'T go to GoDaddy for the simple reason of their Superbowl Advertising. Granted many more DO go, but there was an uproar a while ago about this. Even Bob wrote an article (or responded to a release) about how the advertising is geared to a specific clientel and they do see some backlash because of it.
|
|
|
|
|
|
|
Post #8 (permalink)
08-01-2009, 11:42 AM
|
HD Addict
Join Date: Apr 2009
Company: Volsh
Location: Oklahoma
Posts: 156
Status:
|
Well, I mean if it attracted the people that they want to attract, mission accomplished. You will usually see backlash for anything that you do. Just not as much as if you did something else persay.
|
|
|
|
|
|
|
Post #9 (permalink)
08-01-2009, 01:24 PM
|
HD Amateur
Join Date: Jul 2009
Posts: 71
Status:
|
Extreme marketing may not always work, it may turn people off. But it does what any effective marketer strives to do, and that is to create awareness and discussion about a certain brand.
__________________
ITSJUSTHOSTING.com - Premium managed web hosting made simple.
Business Hosting | Managed VPS | Managed Hybrid | Managed Servers
|
|
|
|
|
|
|
Post #10 (permalink)
08-01-2009, 01:30 PM
|
HD Addict
Join Date: Apr 2009
Company: Volsh
Location: Oklahoma
Posts: 156
Status:
|
It can turn some people off, but as I said before if it attracts the targeted audience, the mission is accomplished. In business and marketing we can't please everyone out there, someone will always be turned off for one reason or another.
|
|
|
|
|
|
|
Post #11 (permalink)
08-01-2009, 01:53 PM
|
HD Guru
Join Date: Aug 2005
Company: Synersis Media, Inc.
Location: Kalamazoo, MI USA
Posts: 642
Status:
|
Quote:
Originally Posted by handsonhosting
Look how many DON'T go to GoDaddy for the simple reason of their Superbowl Advertising. Granted many more DO go, but there was an uproar a while ago about this. Even Bob wrote an article (or responded to a release) about how the advertising is geared to a specific clientel and they do see some backlash because of it.
|
I spend more with Go Daddy now then I ever did with Enom. I hate Go Daddy; however, I end up finding their commercials laughing so hard and then ending up opening my wallet because I'm already there. This whole political correctness and people getting offended over little stuff is getting ridiculous.
I'm sorry but while Go Daddy maybe using sex appeal they are not the only ones. Hell Sports Ill. every year does their swim suite magazine. Just because they do it, doesn't mean I'm not going to read the other 12 issues.
It's one thing if Go Daddy had half or full naked girls on their commercials or someone dropping bombs. However, they are not. I think people need to get over it and realize that its ok if your kids sees a Go Daddy tank top shirts. I have seen worth things on the beach or local mall.
__________________
Hosted solutions provider since 1998 - Serving Houston, Dallas, Atlanta, NJ, and the UK
JaguarPC.com - Managed Hybrid Servers | Managed VPS Hosting | Dedicated Servers
Need a Virtual Private Server, Dedicated Server or Colocation? Contact Me for Special Pricing Today!
|
|
|
|
|
|
|
Post #12 (permalink)
08-01-2009, 05:33 PM
|
HD Addict
Join Date: Apr 2009
Company: Volsh
Location: Oklahoma
Posts: 156
Status:
|
It's all about getting that name in people's heads and GoDaddy has achieved that with their marketing tactics. GoDaddy has generated a lot of profit from these marketing techniques alone.
This isn't to mention the other companies that have done the same. Look at Hooters, what's its reputation built on?
|
|
|
|
|
|
|
Post #13 (permalink)
08-01-2009, 06:59 PM
|
HD Guru
Join Date: Aug 2005
Company: Synersis Media, Inc.
Location: Kalamazoo, MI USA
Posts: 642
Status:
|
Quote:
Originally Posted by NetLine-James
Look at Hooters, what's its reputation built on?
|
Hooters 
__________________
Hosted solutions provider since 1998 - Serving Houston, Dallas, Atlanta, NJ, and the UK
JaguarPC.com - Managed Hybrid Servers | Managed VPS Hosting | Dedicated Servers
Need a Virtual Private Server, Dedicated Server or Colocation? Contact Me for Special Pricing Today!
|
|
|
|
|
|
|
Post #14 (permalink)
08-01-2009, 08:32 PM
|
HD Community Advisor
Join Date: Mar 2005
Company: Hands-on Web Hosting
Location: Omaha, NE
Posts: 2,008
Status:
|
I"m not saying it's bad marketing - any marketing is good marketing (even bad). There's much that can be done even when there is negative publicity.
I wasn't trying to slam GoDaddy. Heck, if Hands-on could affrod Danika Patrick, or a sticker on a Nascar, we would do the same.  It's all about target demographics.
|
|
|
|
|
|
|
Post #15 (permalink)
08-01-2009, 09:08 PM
|
HD Guru
Join Date: Aug 2005
Company: Synersis Media, Inc.
Location: Kalamazoo, MI USA
Posts: 642
Status:
|
I know you weren't slamming them. I was making a general point that people need to get over it. I remember back in Middle School (6th/7th) grade Playboys and Pent House magazine being distributed around the locker room.
__________________
Hosted solutions provider since 1998 - Serving Houston, Dallas, Atlanta, NJ, and the UK
JaguarPC.com - Managed Hybrid Servers | Managed VPS Hosting | Dedicated Servers
Need a Virtual Private Server, Dedicated Server or Colocation? Contact Me for Special Pricing Today!
|
|
|
|
|
New Post
Old Post
|
|
Posting Rules:
|
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
HTML code is Off
|
|
|
|
|
|