The psychology of selling transcends to the psychology of writing online content for revenue producing websites. Essentially, every prospect is searching for what’s important to them and their organization. Whereas in person, you can tailor your pitch to their personality traits, like number crunchers or socialites – online it’s impossible to know who has found your site. The common denominator is always value to the end user.

Reaching across the broad spectrum of personality types means touching as many of their senses as possible; sound, taste, touch, sight and smell (or the perception of those). Rarely does selling on price alone work. Ok, so we can’t taste a dedicated server or smell shared hosting, but wording can sway a prospect’s motivation. Conor Treacy gave a great example in another thread – instead of, "we sell lawn mowers," use "buy a mower that will make your neighbour @#*^ themselves with envy."

Be descriptive without going over the top, addressing the basics of how, who, why and what. Show how your solution has helped other businesses or organizations just like theirs. Tell them what’s in it for them.

But the dominant trends of the large corporations make difficult to grow a small businesses in fairly short time.

my tactic is "call to action" and great photo with sale tip

A lot of sales are emotional in nature, and aren't always by the numbers. I agree that you absolutely need a call to action.

Buy me buy me buy me la la!

There's a reason we all use "click here" in our links, or "order now"

When you're looking at your competition for a market, you should automatically rule out the multi-million dollar giants - they're not your competition, much like YOU are not theirs.

Most people will actually stay away from corporate giants in order to have a personal touch, service and comfortability. These are your strong points.

I think that by doing things different that you help set yourself apart from the rest. My approach is doing things different for the customer. I've been in customer service most of my entire business career. I like taking the Nordstrom approach in taking care of the customer. I might not be able to compete with a company like 1&1 in price. But I certainly make someone feel like the are my most important customer.

And that's the real key to success for any small business, in any industry.