Quote:
Originally Posted by devonblzx
Adwords is great but is very costly for popular terms.
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Adwords is not something you can set up easily. It takes time, research, and trying. The trick is to find keywords that people often use to search, but are not too popular like "web hosting" or something is so you don't have too much competition with your keywords.
If you catch the right keywords and get a good click through ratio, you also start getting discounts on your pay per click. For Adwords you need to be as specific as you can. Once you've found a good setup, it isn't too pricey.