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  Post #16 (permalink)   02-12-2010, 10:47 PM
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Hi Cal,

We need to have a sit down one of these days. I'm in La Vista. Drop me a PM and I'll take you out to lunch!

A tell all book or article can be damaging to some small startups, but having been in the industry, you know yourself that there's people that do a half assed job and get paid "X" and then there's people who have been doing the job for years that get paid "Y". Usually it's when someone goes to the low bidder, gets everything screwed up, they then come to the people with the experience and want things fixed.

For me, in the hosting business, I've been doing it for 15 years personally, and any information I have, I share. The chances that the person I'm sharing with is targeting my same market is very slim. Now I have some friendship relationships with direct competitors and we help each other out from time to time with heads up about customers, random questions about why something may not be resolving correct etc - but we never discuss marketing tactics or anything like that.

When it comes to SEO, it's a cut throat world. I've been doing SEO for, well I guess since I started on the web, but I don't advertise it and take on very select market clients.

I'm happy to "help" someone in the industry, but I'll not do their homework for them. Like yourself, I've spent years gathering information and finding what works and what doesn't. I'm involved with a handful of SEO brainstorm type places and "insider information" type groups (there's nothing INSIDE about it!). Having a quality set of bookmarks for the SEO end of things is a necessity, and SEOBook does a pretty decent job of that too.

Probably the question I get asked most is how to determine what the keywords are, and what the market is that the client wants to serve. "web hosting" for example is so broad, and while you can niche it out into various control panel software or ecommerce software, it's still a very wide market. It's not like you can narrow the niche down to a website selling St. Bernard Pups in the Midwest.

There's a new gimmick released almost every week to make research easier, and as stated, there's a lot of OLD information that is no longer relevant, but people never go back and update old posts from 2005 or 2000.

There are definitely some industry trade secrets that I share with very few people, but there's so many of the basic tasks that people skip past that with a little effort they'd push their site higher in organic seo listings.
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  Post #17 (permalink)   02-13-2010, 03:10 PM
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Hi Conor,

Thank you for the offer; I'm always open to a free lunch. I'll send you a note when I'm scheduled to be down your way. I have several very satisfied clients in your neck of the woods that I occasionally visit.

Regarding your comments, they’re pretty much spot on. Seasoned people are often called in to fix previous screw-ups, been there, done that and wore out the T-shirt. I also have other respected SEO’s as confidants, but they don’t live in Omaha or the Midwest, but on either coast and in Europe. The strategies and techniques and testing we share are all invaluable, to us and our clients.

I also like very much to help people with SEO basics, but when a client wants to save a few bucks and do the Off-page SEO themselves, I like to cap the number of inevitable emails about “Now how do you do that again?” If you want the deeper knowledge go learn it, or pay me to teach you, either way you typically have to pay for what you don’t know, either in time, money or trade.

SEO being a cut throat business, amen to that and it’s just getting worse. For such a nascent industry there are a plethora of options. I personally have tried five (5) different back link acquisition companies and they either did no good at all or actually fouled things up. The level of incompetence, not caring or just plain crooks is staggering. To EVERYONE looking to hire ANY SEO-related company, VET THEM OUT FIRST!!! You need to validate their claims of success by doing these steps.

1) Get the keyword phrases their client is targeting
2) Get the URL of their client
3) Get the SERP (Search Engine Results Page) for the keyword phrase
4) Do a Google search and CONFIRM the search result

If your prospect SEO company can provide this information, you’re already ahead of the pack.

The only caveat is you need to have some idea as to the competition for that keyword phrase. Very low competition keywords are extremely easy to get a first page Google listing.

Anyway, for all the forum members’ patient enough to read these ramblings, the last thing that Conor stated in his last posting is something all of you should pay close attention to.

“There are definitely some industry trade secrets that I share with very few people, but there's so many of the basic tasks that people skip past that with a little effort they'd push their site higher in organic seo listings.”

Folks, if you just do basic SEO to your web sites, you’ll have better results than 95% of all the other web sites out there. Just take a little time and do it…
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  Post #18 (permalink)   02-15-2010, 03:46 PM
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Are there specific guides you recommend? I'd love to link from my article to the most helpful free SEO resources. Thanks for all the great information, guys!
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  Post #19 (permalink)   02-15-2010, 05:04 PM
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Yes, I read every word of this thread with great interest. I'm very much of the attitude that whatever you give, you get back tenfold. Of course, you don't want to simply hand out trade secrets that ensure your continued business success, but rather just enough to position yourself as a go-to expert in the field.

There are a number of members on this forum and other forums that I make it a point to read every one of their posts and threads, one of them being Conor's. There are too many to name here, but surely Anneke and CSN-UK are others I follow.

SEO is such a cut-throat business, I can see where you're coming from. I wish I had more time to devote to the subject.
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  Post #20 (permalink)   02-16-2010, 12:45 PM
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Anneke - probably one of the top places that I've recommended to my own clients is SEOBook.com. They provide lots of information for FREE on their site. They do have a paid program and material that you can purchase also, but some of their information provided for free is just as valuable! Also, check out their SEO Bookmarks. They have a link on their page where you can download basically 30 bookmarks that all help in SEO and keyword research.

seochat.com is another place that has so much information that it can be overwhelming. BUT there's a ton of people testing different theories, and that makes your job easier

With regards to reading longer threads - the more information, the better. Like Steve, I spend a lot of time reading his posts, blogs, forums and the same with most of the users here too. I don't think there's any thread that I actually SKIP past as there's a lot of information in each of them.
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  Post #21 (permalink)   02-17-2010, 02:26 PM
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Wonderful, thank you for the referrals! I actually just found SEOBook the other day and it has been extremely helpful. I'm going to check out seochat.com as soon as I finish typing this post

Steve: thank you for the vote of confidence! Like you, I pay close attention to members who demonstrate their expertise on here and it always makes me want to give back in kind. I certainly see why someone might not want to divulge their secrets. Fortunately for me, for marketing it's so often about time and dedication. Often I've found getting directed to the tools is only the first step in a successful campaign, as everyone here is surely aware. Of course, there are some tools that are oh so much more efficient than others. A lot of my "expertise" comes from hours of trial and error -- partly why I'm SO looking forward to that seochat forum you mentioned, Conor.

But yeah, I sure would like to know those trade secrets
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  Post #22 (permalink)   02-17-2010, 02:30 PM
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EEK! Overwhelming is putting it mildly! seochat rules.
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  Post #23 (permalink)   02-17-2010, 03:07 PM
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Even though this web site is fairly commercial in nature, they have a lot of good SEO nuggets there. http://www.seomoz.org/

Brad Callen is also very commercial, but his "The SEO Mindset" is a very good read.
http://bradcallen.com/

Bruce Clay is also a very well known and regarded SEO.
http://www.bruceclay.com/seo-tech-tips/techtips.htm

With Conor's suggestions and these, any aspiring SEO will have more than enough to consume.
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  Post #24 (permalink)   02-18-2010, 09:19 AM
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Thanks for the links, Cal.
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  Post #25 (permalink)   02-18-2010, 12:08 PM
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Brilliant!
I need to take like a week off and do nothing but reading. I wonder if my boss would go for that
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  Post #26 (permalink)   02-18-2010, 02:27 PM
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Seomoz is another location that I frequent - right there at the top of the list Cal.

THe other place with too much info is WebProWorld's forums. Post a question on SEO or a theory about how "X" might work, and be bombarded with answers within hours (not days). Like any other forum, there's some things that need to be taken with a grain of salt, and everyone has an opinion
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  Post #27 (permalink)   02-25-2010, 09:32 AM
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Alright me hearties, here is my first (very basic) SEO article. I'm currently working on elaborating on each of the four steps (provided by the wonderful Cal Hesson). More to come!

----
Okay, apparently I can't post that link.
If you're interested, visit turnkeyinternet.net/blog and you can find it there.
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Last edited by Anneke : 02-25-2010 at 09:33 AM. Reason: fixing the link
 
 
 


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  Post #28 (permalink)   02-25-2010, 09:54 AM
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Just read and commented on your article. Very well thought out and appreciated. Thanks
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  Post #29 (permalink)   02-25-2010, 10:45 AM
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I would be interested in reading SEO. That's always interesting to me.
 
 
 


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  Post #30 (permalink)   02-25-2010, 11:35 AM
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Hello,

Nice article and thanks for the kind plug. ;-) Learning about SEO is like anything else, it's a journey that begins with the first step, and you have taken that first step. I hope you continue on that path.

Now I have a question about Domain Names for the forum.

When an aged domain (let's say a 5 year old domain name) is sold to someone else and they register it under their own name, does Google reset their domain age counter back to zero, or do the years before the registrant change still apply to the domain name?

I realize a record of any previous web site would still sit on the WayBackMachine, but does Google reset their Domain Name age value back to zero, or do the previous years still count on the Domain Name?
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