Do your sites experience traffic apart from Google search engine? When compared to people coming from Google is this non-Google percentage high? I'm asking because my sites do incredibly well on Yahoo and Bing when it comes to ranking but the very number of visitors is surprisingly low.
We get 100 times more visits from Google search queries than we do either Bing or Yahoo. My perception right now is that Bing focuses more on titles, descriptions, social networking and outbound links than Google. Google is much more refined in determining content.
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definitely looking at the keywords If people search for our company name, they already know we exist, so they're not normally a new unique visitor. We usually get a couple hundred searches per month on variations of our company name.