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  Post #1 (permalink)   06-24-2011, 07:04 AM
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We've been having trouble getting our first clients. We've already got about four or five, but that's not paying the bills. We're in a little bit different of a ball game because we run grid/cloud hosting. We've got potential clients who are looking but they still have time with their other host, need cPanel, or just are weary of switching.

I'm looking for some help, and this post is not made in attempt to advertise or market, just ask for some tips and tricks that you all used before your reputations were defined. <URL snipped>

Thanks!
 
 
 


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  Post #2 (permalink)   06-24-2011, 08:26 AM
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Starting a web hosting business is never easy.
The first thing you should do is have a website with interesting information and a smart layout this will help your business gain more exposure and potential customers.
Also make sure your home page has at least 500 words. This is really important for search engine optimization and marketing.

This is what should be done in the first place. Without a professionally developed website you will not be able to sell your product. Noone will trust a host with website which looks more like a blog.

Christina
 
 


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  Post #3 (permalink)   06-24-2011, 12:55 PM
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Quote:
Originally Posted by PlexHosted LLC View Post
Starting a web hosting business is never easy.
The first thing you should do is have a website with interesting information and a smart layout this will help your business gain more exposure and potential customers.
Also make sure your home page has at least 500 words. This is really important for search engine optimization and marketing.

This is what should be done in the first place. Without a professionally developed website you will not be able to sell your product. Noone will trust a host with website which looks more like a blog.

Christina
Would you say that the website looks like a blog? It's a WP theme, but I think it looks like a website. How would we make it look more like a host's site than a blog?
 
 
 


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  Post #4 (permalink)   06-24-2011, 01:15 PM
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Quote:
Originally Posted by veoloo View Post
Would you say that the website looks like a blog? It's a WP theme, but I think it looks like a website. How would we make it look more like a host's site than a blog?
You should visit other company's websites to see the examples of other company websites to get an idea. You'll notice that most of them are structured to present their top deals up front, with key features and variety of solutions.
 
 
 


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  Post #5 (permalink)   06-24-2011, 01:29 PM
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One of the most important things about business websites in my opinion is that they should speak to your customer's needs. You should ask yourself " What's on my potential customer's mind?" Off course, in order to do that you should define your target market first. You should know your customer. Who he is, what he does. Knowing that will make it easy for you to answer the question "What the client needs". The only thing you should do than is bring it to the client.

When someone goes to your site he or she has the only question in mind “what's in it for me?”
Your site should tell the customer how you are going to solve their hosting needs with awesome quality web hosting, affordable price and great support.

Don't tell them how great you are! Tell them what they'll get!! How your product will make their business better. This is the only thing one cares about visiting your site.

At the same time the effect of design on marketing and brand identity is huge and you should find a good professional to work on that for you.

Christina

Last edited by PlexHosted LLC : 06-24-2011 at 01:49 PM.
 
 


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  Post #6 (permalink)   06-27-2011, 08:55 AM
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Quote:
Originally Posted by Artashes View Post
You should visit other company's websites to see the examples of other company websites to get an idea. You'll notice that most of them are structured to present their top deals up front, with key features and variety of solutions.
I realize you probably put a lot of thought and effort into your website, but I really think your site is not suited to e-commerce. Why try to reinvent the wheel - do as Artashes has suggested and take a look at other successful providers sites, then redesign your site.
Another thing I noticed is that you list your management, but hide WHOIS info - why?
To your success
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  Post #7 (permalink)   09-13-2011, 10:48 AM
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adwords/PR releases and forum posts including buying at least some advertising. Anything to gain exposure.
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  Post #8 (permalink)   09-13-2011, 07:56 PM
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Agreed about having a pro website. You need your site to look the part in order for customers to gain trust. The problem is most startups can't afford pro design. I would look for a good Hosting template and try and brand it up...
 
 
 


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  Post #9 (permalink)   09-14-2011, 09:51 AM
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Quote:
Originally Posted by veoloo View Post
We've got potential clients who are looking but they still have time with their other host, need cPanel, or just are weary of switching.
Ask your potential clients "What would I have to do to get your business today?"
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  Post #10 (permalink)   10-14-2011, 09:21 AM
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you could always offer a freebie with new service... domain etc
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  Post #11 (permalink)   10-24-2011, 09:59 AM
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It is a very competitive business and you are really going to have to stand out to attract clients. When you offer something free it is difficult to recover it when you are in the beginning stages of opening a business. If you are having troubles in the beginning perhaps you should step back and evaluate the basics of your plan again. Sometimes you get so immersed in the details of the setup that you forget about he bigger picture and the more important issues. Ask yourself, "what is the weakest part of my business right now and how can I fix it?" Identify three items that might be holding you back and fix them.
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  Post #12 (permalink)   10-24-2011, 12:59 PM
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Quote:
Originally Posted by veoloo View Post
We've been having trouble getting our first clients. We've already got about four or five, but that's not paying the bills. We're in a little bit different of a ball game because we run grid/cloud hosting. We've got potential clients who are looking but they still have time with their other host, need cPanel, or just are weary of switching.

I'm looking for some help, and this post is not made in attempt to advertise or market, just ask for some tips and tricks that you all used before your reputations were defined. <URL snipped>

Thanks!
The best thing I can recommend to you is just to keep at it. The industry does not become easier until you have a mass volume of clients and then your company will begin growing exponentially.
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  Post #13 (permalink)   10-24-2011, 04:10 PM
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Its a tough tough market, keep at it hard. It takes years and a growing budget to compete , look for smaller markets to start growing your cash flow in first.
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  Post #14 (permalink)   10-25-2011, 12:00 PM
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Quote:
Originally Posted by jaguarpc View Post
Its a tough tough market, keep at it hard. It takes years and a growing budget to compete , look for smaller markets to start growing your cash flow in first.
yep, look for a vertical specifically. chase local business that are restaurants etc so you can build a little bit of a client showcase to help dig up new business. Just an example of building your book.
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  Post #15 (permalink)   10-27-2011, 12:03 AM
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Your in a market which is saturated unless you got something no one has, you will be in the dark for a while, It's hard to get large even with a large budget advertising will hardly do anything, Your best bet is to buy a small/medium hosting company, then run off that, that's the least hardest thing to do, but does require a decent budget.
 
 
 
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