Social Media is a trend. This is not necessarily bad. When trends come up, people rush to follow them. They see what others are doing and copy them. Again, this is not necessarily bad unless you do it in the wrong way.
We ‘ve seen Fortune500 companies implementing wrong strategies in Social Networks. We ‘ve seen local companies succeeding and growing because of Social Media.
Here come’s the question. What is the magic key to succeed in Social Media ?
Social Media is like the social life.
Entering a restaurant, a coffee shop, a bar and shouting “HELLO EVERYONE I AM HERE!” will probably humiliate your image rather than bring the people in your side.
A smooth and polite introduction of yourself would make the difference.
But what does consistency has to do with our social media presence?
A common mistake of digital marketeers and marketing directors is that they try to expand in all social media websites at once. There are thousands of social networks out there. Some of them are small, others larger. Few of them are very popular, with millions of visitors traffic and other networks have less but more focused traffic. The point is not just to be everywhere but to know what you are doing in that network and why you want to be there.
Again, a comparison of social media to the social life is applicable. Would you appreciate a guy who jumps in your table, talks about himself and then disappears ? The same is with digital networking. Expand your business in those social networks that are followed by your target group and be consistent:
- Post an update minimum once every two days.
- “Monitor” the discussions around your name and act responsibly: Commenting on a bad review is better rather than deleting the comment!
- Concentrate only in few subjects and stick with them. It’s like when you go out for a drink. Most of the times the selection of place is based on the music genre; if its not standard then the bar loses its dedicated followers.