Getting any trffic is ok I guess but you should focus more on getting "targeted" traffic, real sales leads not just traffic to make it look good in your stats program.
Marketing now is 100x more multi-faceted then it used to be, it requires alot more diversity and time.
I use dozens of methods under the idea of "marketing" including:
- Blogs - high quality not junk spun articles
- Video Sites - people love watching videos they rather not read
- YouTube, Facebook, Twitter marketing methods
- RSS Feeds
- Business Directories
- Paid advertising
just to name a few. I have hundreds of niche sites, affiliate type satellites being made also just for supplementary income and traffic from the backlinks.
Mkae sure have a decent mobile site built also as mobile is becoming bigger everyday. I sell GoMobi which is the cheaper solution but I would recommend dudamobile as it scrapes your actual website and basically does all the work for you.
Many other methods of course, some good some not worth bothering with but is way too many options to list them all.
Work out a small campaign and try it, things are constantly changing so what works best today may not produce results a month from now, you have to stay informed and adapt to the changes fast.