Originally Posted by BradatA2Hosting
What about social media?
Social Media is as important, if not more important than some of the already mentioned communication channels.
Social media websites are a great place for both starting and established brands. The visibility you can achieve is limitless and you also have your adveritizing options there. Further more it is all tied up with the proper SEO and content writing - sharing the content from your company blog, engaging into article writing or guest posting, you can use all available methods to be both helpful for the user and make the search engines find you easier.
With the latest Google algorithm updates, the significance of Google+ is also rising. There is an ongoing war with Facebook for both Search and Social presence, so G+ is just another weapon in this war. You can use Google Discussions for content sharing or Authorship to link your articles to your profile. The +1 is said to also be influential, so encourage your visitors to hit it
New social media channels are gaining recognition - Pinterest is definitely doing something right, as their platform gained over 70million users for their short 3 years of existence.
In short - do not be afraid to put many plates on your tray - try to be interesting and engaging and make sure this is seen by as many as possible