Originally Posted by net.rookie
I only use PPC from Google.
If you need free advertisement, you can use sosial media sites.
How does that work for you ? We are not relying on AdWords anymore, it has a low conversion rate for us and not worth the expense. We have left only a basic ad and the remarketing on.
Besides the forums, blog posts, tweets and FB posts, we also try to do local advertising - going to web design/marketing events in town, handing out business cards, we will be sponsoring a mountain bike team from next year to have our logo on their bikes and shirts. Another thing we did is we have a friend who is a maraton runner and he did a run with a iClickAndHost branded t-shirt.
I like this type of social engagement most, where with AdWords is hard to set yourself apart from the crowd.