Get Paid to Participate - up to $1 per post!     Twitter     Facebook     Google+
Hosting Discussion
 

Hosting Discussion > Operating a Web Hosting Business > Promotion and Marketing > Do broken-in-half dictionary word domains valuable in terms of search engine ranking?
forgot password?



Reply


Old
  Post #1 (permalink)   03-09-2017, 05:51 PM
HD Management Staff
 
Artashes's Avatar
 
Join Date: Apr 2003
Posts: 9,642

Status: Artashes is offline
Something that I've been curious about for a long time.

Do domains that make up a whole dictionary word, or a phrase, but broken into 2 or more parts (using a dot or a period prior to domain's suffix), valuable at all, in terms of search engine ranking? I don't even know what to call these kind of names, but I'll give a few totally made up examples:

medi.um
constructi.on
financ.ing
ita.ly
econo.my
sho.es (this one actually sold for $11,000)

I am sure there are plenty of real other examples out there. I remember seeing companies/websites using either geographical or new domain TLDs to make up a full word (often a dictionary word) name, I just can't remember any right now and because I cannot define what these kind of domain formations are called, I couldn't find any examples by search.

So how do search engines treat them?
 
 
 


Old
  Post #2 (permalink)   03-09-2017, 07:03 PM
HD Addict
 
Join Date: Aug 2015
Posts: 127

Status: bigredseo is offline
They're great for marketing campaings, but there's no inherent SEO value in them.

It would be much better to have: medium.um or construction.on

Whole keywords with ridiculous domain extensions

Google has stated many times that EMD (Exact Match Domains), don't factor into their rankings. Now they're talking more about "where-to-buy-cheap-meds.com" but there's always more to their practice than the example they give.

Google also states, and we've proven several times, the domain extension doesn't matter, it's still about the marketing of the domain itself. There are some extensions that Google flat out stated they will not bother to index, but barring that, there's no restrictions.

I'd much rather have "medium.biz" and get a whole word match (it would BOLD in the search results pages), than a broken word.
__________________
Conor Treacy
Big Red SEO - Omaha, NE
ConorTreacy.com <- That's Me! ;)
 
 
The Following 2 Users Say Thank You to bigredseo For This Useful Post:
Artashes (03-09-2017), SenseiSteve (03-10-2017)


Old
  Post #3 (permalink)   03-10-2017, 11:18 AM
HD Community Advisor
 
SenseiSteve's Avatar
 
Join Date: Mar 2009
Location: Saint Louis
Posts: 4,926
Send a message via MSN to SenseiSteve

Status: SenseiSteve is offline
Conor brings up a good point here that often gets overlooked and that's having whole words show up BOLD in SERPS. Once prospects find your site on search queries, you want them to click through and do something.
__________________
ProlimeHost- Dedicated Server Hosting & KVM SSD VPS
Three Datacenter Locations: Los Angeles, Denver & Singapore
SuperMicro Hardware | Multiple Bandwidth Providers | 24/7 On Site Engineers
 
 
 


Old
  Post #4 (permalink)   03-10-2017, 12:36 PM
HD Management Staff
 
Artashes's Avatar
 
Join Date: Apr 2003
Posts: 9,642

Status: Artashes is offline
Quote:
Originally Posted by SenseiSteve View Post
Conor brings up a good point here that often gets overlooked and that's having whole words show up BOLD in SERPS. Once prospects find your site on search queries, you want them to click through and do something.
I use Google primarily, and for me words in bold appear only in the description under a title. Neither the title, nor the URL itself displays the searched term in bold type.

Aside for that, isn't it more of an aesthetic issue anyway? If the website is on point, it will have that word embedded enough times into the site to make it clear that that is what the website is about.

Just as we are talking about this, I learned today that Microsoft is shutting its social network (who knew they had one) SOCL. And its URL is "so.cl". Obviously it is a play on word social and they went for the branding effect/short URL combo, but still - just to say that companies do opt for these..
 
 
 


Old
  Post #5 (permalink)   03-10-2017, 02:31 PM
HD Wizard
 
easyhostmedia's Avatar
 
Join Date: Mar 2011
Location: Northumberland, UK
Posts: 4,914
Send a message via MSN to easyhostmedia

Status: easyhostmedia is offline
Dont forget Google are going through a change in how and what they index.
no matter what the domain is if it have no SSL then it wont get index priority
__________________
Terry Robertson - CEO The Easyhost Media Group
Niceday Hosting - Affordable Hosting
PowerSSL - - We Secure your World
The Scamlist Forum - Fighting against scammers
 
 
 


Old
  Post #6 (permalink)   03-13-2017, 02:54 PM
HD Addict
 
Join Date: Aug 2015
Posts: 127

Status: bigredseo is offline
The bolding of keywords in the URL and in the Title for the SERPs is something that continually goes through testing.

The Title & Description are used less for SEO and more for a Call To Action for individuals to click on a page. If structured right, it should look/sound like a 15-second elevator pitch.

Bolds in the Title were big on Google for drawing attention, and they're still bolded on Bing. The words are still bolded at the bottom of Google searches under the "related search" section.

It *MAY* come back into regular search at some point, but it's definitely good to have your keyword in the title (again, less for SEO, more for CTA)
__________________
Conor Treacy
Big Red SEO - Omaha, NE
ConorTreacy.com <- That's Me! ;)
 
 
 
The Following User Says Thank You to bigredseo For This Useful Post:
Artashes (03-13-2017)


Old
  Post #7 (permalink)   03-16-2017, 04:12 PM
HD Community Advisor
 
ughosting's Avatar
 
Join Date: Jan 2011
Location: London
Posts: 597

Status: ughosting is offline
I love these amusing domain names. I have a friend Carey who used c@rey.xx where xx is the first two letters from his surname, and that is quite cool.

Having said that they do not offer any advantage other to amuse people like myself.
__________________
DDoS Protected, LiteSpeed + LiteMage on CloudLinux with SSD Disks, R1Soft, Softaculous, SIteBuilder, BitNinja, LetsEncypt & Patchman
UnixGuru: Accounts with 1-16 CPU Cores, 2-32GB RAM. Why use a VPS?
█ Choose from Shared, Reseller and Elastic-Sites Hosting
 
 
 


Old
  Post #8 (permalink)   03-17-2017, 11:04 AM
HD Community Advisor
 
SenseiSteve's Avatar
 
Join Date: Mar 2009
Location: Saint Louis
Posts: 4,926
Send a message via MSN to SenseiSteve

Status: SenseiSteve is offline
Quote:
Originally Posted by ughosting View Post
I love these amusing domain names. I have a friend Carey who used c@rey.xx where xx is the first two letters from his surname, and that is quite cool.

Having said that they do not offer any advantage other to amuse people like myself.
Sounds cool, but you're right - no real advantage other than entertainment.
__________________
ProlimeHost- Dedicated Server Hosting & KVM SSD VPS
Three Datacenter Locations: Los Angeles, Denver & Singapore
SuperMicro Hardware | Multiple Bandwidth Providers | 24/7 On Site Engineers
 
 
 


Old
  Post #9 (permalink)   03-17-2017, 07:00 PM
HD Amateur
 
Join Date: Feb 2017
Posts: 81

Status: danielpmc is offline
Quote:
Originally Posted by Artashes View Post
medi.um
constructi.on
financ.ing
ita.ly
econo.my
sho.es (this one actually sold for $11,000)
I have never seen anything like this, but if i did i would consider it to be a poor attempt at grabbing my attention. In my view if a site has to resort to an unusual name such as this, then quite possibly that means their content may not be worth looking. Simply put i would not even click on a name such as this.

Just my simple and humble opinion as a consumer.
__________________
Stone soup is flavored by its offerings of humanity.
 
 
 


Old
  Post #10 (permalink)   03-23-2017, 12:34 PM
HD Newbie
 
Join Date: Apr 2015
Posts: 13

Status: THRobin is offline
the is no benefit to it, its quite useless. in my opinion i would have a regular domain and something like that as a secondary domain to serve content or blog posts. for example you can do PurpleHost.com and also do purple.host which could be used to serve your images and other data like blog post or w/e else you provide as a service. all in all still useless
 
 
 


Old
  Post #11 (permalink)   03-27-2017, 12:45 AM
HD Newbie
 
Join Date: Feb 2017
Posts: 13

Status: Kate@V&Web is offline
I agree with most posts here that these kinds of domain names are quite useless...perhaps merely for marketing or entertainment purposes. However, if you have an already established brand, then it might be ok.
__________________
V&Web - vandweb.com - Dedicated Servers Worldwide
Taiwan Dedicated Servers | Taiwan Colocation Services | VPS |
Fast | Reliable | Affordable | Secure
 
 
 


Old
  Post #12 (permalink)   05-11-2017, 12:36 PM
HD Newbie
 
Join Date: Nov 2015
Location: Houston, Texas
Posts: 21
Send a message via Skype™ to ioZoom

Status: ioZoom is offline
It's good for branding but for google; not value at all. Google is always changing and currently there is no value in keywords in domain names.
 
 
 
Reply

Thread Tools

New Post New Post   Old Post Old Post
Posting Rules:
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Sponsored By: