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Hosting Discussion > Operating a Web Hosting Business > Promotion and Marketing > Should GoDaddy Advertise at the Super Bowl?
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View Poll Results: Should GoDaddy Advertise at the Super Bowl?
Yes, it's a way to spread the word about GoDaddy. 8 80.00%
No, it's a waste of money, time, and effort. 2 20.00%
Voters: 10. You may not vote on this poll

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  Post #16 (permalink)   02-02-2005, 11:06 PM
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Quote:
AvidNewMarketing!!! I can see the $$$......
lol I'm seeing Bentley's, Hummers, limos

I at least feel that no matter what they would have done, using the first to build up the second, would have at least got people's attention, and made people look for the second commercial.

Using the same commercial twice in the same hour, to me, sounds like something the local cable company might do, but not a serious superbowl advertiser.
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  Post #17 (permalink)   02-03-2005, 05:35 AM
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I heard on the TV that 7% of the people in the U.S. will watch it just for the commercials (this is down from 9% last year). I think that people will remember the ad, but it will be very unlikely that they will actually remember the company who produced it. Although they may not have an ad geared towards the hosting industry, who would pay attention to all of the technical specifications of a server?
 
 
 


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  Post #18 (permalink)   02-03-2005, 05:24 PM
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Although they may not have an ad geared towards the hosting industry, who would pay attention to all of the technical specifications of a server?
Oh I agree totally. However, I feel that they could have used their current ad topic, in a much more creative way.

The point of the superbowl ads is a lot more than just getting your name out or advertising your product. It has become tradition, that they are fall down funny.

I just don't think goDaddy's commercial meets that criteria.
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  Post #19 (permalink)   02-03-2005, 05:38 PM
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Wow. I don't think I would've approved such a commercial either. I think Fox saved GoDaddy's life right there.
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  Post #20 (permalink)   02-03-2005, 06:37 PM
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I think it is a good idea for Godaddy. I is the single most watched single day event worldwide.

A few years ago a company decided to go to "make it or break it" on a single SuperBowl commercial. It worked for them. (Monster.com)

Even though Godaddy is more established than monster.com was when they did it, I still think it's a good idea.

One thing most people don't understand though is that in much of the world, outside the US, people don't see the scheduled commercials. They see the commercials of the local cable stations instead.
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  Post #21 (permalink)   02-03-2005, 06:58 PM
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I liked the ad so there you go, I'm part of their target market. Or at least they think I am. My domains are with Namecheap.

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  Post #22 (permalink)   02-03-2005, 08:12 PM
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Lol,

Personally I'm not godaddies biggest fan, they have alot of questionable tactics that have really kept me as far away from them as possible. Although I do think it will be interesting to see the commercial they come up with
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  Post #23 (permalink)   02-03-2005, 08:24 PM
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You can view their rejected ad by clicking on this link:
http://www.godaddy.com/gdshop/superbowl05/landing.asp.

There are also more details at http://BobParsons.com.
 
 
 


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  Post #24 (permalink)   02-03-2005, 09:48 PM
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I think it's good for them to advertise - I think it's great. I have 14 domains with GoDaddy, renewing at all times of the year - however I think that they would've gotten more negative press than positive from that ad. At least, that's my opinion.
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  Post #25 (permalink)   02-03-2005, 10:01 PM
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I certainly think purchasing 2 spots during the superbowl could have been a smart move. However, just as I assumed would happen earlier in this thread, and as I keep saying.....the ad is just isn't level with the other ads that will play.

All of us will know who it is, and be talking about it for a while. Generally speaking, their target audience already knows who they are. Others, I guarantee, will forget that commercial very soon after the game is over, or as soon as a more creative ad runs.
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  Post #26 (permalink)   02-03-2005, 10:33 PM
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Maybe not the ad, but the Godaddy jingle/slogan might stick in some people's minds. I know one person who can't get it out of his head.

Last edited by ldcdc : 02-03-2005 at 10:39 PM.
 
 
 


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  Post #27 (permalink)   02-04-2005, 01:57 AM
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from that commercial, i dont think it would have flown. Its not humorous. at all. And they could have found a better looking woman.
 
 
 


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  Post #28 (permalink)   02-07-2005, 05:29 PM
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I think the ad could have been better, but they didn't really hve all that much to lose. Godaddy has been churning profits and this is definitely not a 'make or break' for them. I have nearly 30 domains with them and so far I've been very been pleased . Didn't care too much for the girl.. but then I didn't watch the superbowl either.. so its all good!

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  Post #29 (permalink)   02-09-2005, 09:06 PM
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This was the biggest thing to happen to Godaddy in their history. aka, the greatest move any employee of their company has ever made.

Godaddy must be absolutely rejoicing that the full ad got canned (One would hope it was planned that way). I watch CNN all day whilst I am working - just this monday, they spent 25 minutes talking about it on and off. They had it on their website (cnn.com) as a leading story, and they have since talked about it every day.

By getting the ad rejected, they just got themselves more airtime than they could buy even if they sold their company 100 times over.

CNN applauded the ad as the "perfect superbowl ad for the post-Janet era". I agree, immensely.

Keep then in mind that when CNN talks about something so much, so do pretty much every other network.

If the path that the ad would take, was pre-planned, I applaud Godaddy on pure marketing genius.

Simon
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  Post #30 (permalink)   02-09-2005, 09:16 PM
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They were originally supposed to have 2 spots, but after reading the paper this morning, I learned that after seeing the first, the NFL decided to give FOX a call and pulled the second spot. The NFL is taking things like this very seriously now because they suffered a major blow to their reputation.
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