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Originally Posted by 1maverick
that is not always the case. network routes are at times more complex than most people think. We are partnered with Peer1 because of network traffic and peering they are what I believe to be the best routes for North America Traffic.
We also have hundreds of customers in Europe and hundreds in Australia and since Peer1 has routes to Europe most of our customers have short hoops to the servers. Our Australia customers also don't complain.
however, we do have servers in 5 different data Centers around North America and now looking to add data centers in Europe and Australia through acquisitions so maybe I read routes a little different.
The big advantage for customers to have sites local to their market is for local search results!
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Most of the web traffic goes through LA so having servers here is often optimal. Also, datacenters with direct "speedways" to the east coast who are on the west coast such as some in SF are also ideal. But of course, if you can have servers in all major areas making your servers close and fast for any customer, regardless of location, and are able to mirror your data using services such as ServerPOP then go for it. It is sure to be the best setup for speed.
Best place to look for speeds around the word to a particular datacenter is the TOS or SLA. They usually cover latency and speeds to each major area of the world there and generally meet these speeds.