Get Paid to Participate - up to $1 per post!     Twitter     Facebook     Google+
Hosting Discussion
 

forgot password?



Reply


Old
  Post #1 (permalink)   06-30-2003, 10:00 PM
HD Management Staff
 
Artashes's Avatar
 
Join Date: Apr 2003
Posts: 9,724

Status: Artashes is online now
While ad spending is on the rise, newspapers are suffering from a decrease in ad dollars. The Newspaper Association of America expects a 5% to 6% decrease in spending for the year.

About Network specialists think "it means big savings for you. More room for negotiation. And the power to increase your sales through newspaper ads."

I was wondering if any of you have ever tried to advertise in print and if that was really worth the effort? Was it more or less effective than other advertising means? Would you recommend it?

Best,
 
 
 


Old
  Post #2 (permalink)   10-31-2003, 03:45 PM
HD Master
 
Join Date: Oct 2003
Posts: 268
Send a message via AIM to EvilHaider

Status: EvilHaider is offline
Having read many posts suggesting local advertising I'm seriously considering this option for my web development business.
If I decide to go ahead with this, I'll come back and share my results with every1
 
 
 


Old
  Post #3 (permalink)   10-31-2003, 04:17 PM
HD Wizard
 
Blue's Avatar
 
Join Date: Oct 2003
Location: PEI
Posts: 2,713

Status: Blue is offline
I think local advertising is money well spent. I have always advocated looking around for local publications and advertising in them. People feel safer if the business they are dealing with are close by.
I think one of the best advertising mediums is the local TV guide. The advertising rates are generally quite low and people tend to keep it around all week.
__________________
Hampshire Hosting
Affordable Shared and Reseller Hosting
 
 
 


Old
  Post #4 (permalink)   10-31-2003, 06:10 PM
HD Master
 
Join Date: Oct 2003
Posts: 268
Send a message via AIM to EvilHaider

Status: EvilHaider is offline
I hadn't thought about the local TV guide. That's a good idea.

I live in Houston,Tx. There's one publication here called "The Greensheet"
It's free for people to pickup from newsstands, grocery stores, gas stations, etc and fairly cheap to advertise in. I've been thinking about advertising in that but just haven't gotten around to it.

Ads in the bigger citywide newspaper, The Houston Chronicle are a bit more expensive but I may try that out as well.
 
 
 


Old
  Post #5 (permalink)   10-31-2003, 06:12 PM
HD Management Staff
 
Artashes's Avatar
 
Join Date: Apr 2003
Posts: 9,724

Status: Artashes is online now
Quote:
Originally posted by Blue
I think one of the best advertising mediums is the local TV guide. The advertising rates are generally quite low and people tend to keep it around all week.
Don't you also have to consider the target market you show your advertisement to as well? Did you have any experience with TV guides? It does sound like a good idea - because the life of the guide is one week than just daily newspaper.
 
 
 


Old
  Post #6 (permalink)   10-31-2003, 06:12 PM
HD Management Staff
 
Artashes's Avatar
 
Join Date: Apr 2003
Posts: 9,724

Status: Artashes is online now
Quote:
Originally posted by EvilHaider
If I decide to go ahead with this, I'll come back and share my results with every1
Please sure do!
 
 
 


Old
  Post #7 (permalink)   11-01-2003, 06:04 AM
HD Wizard
 
Blue's Avatar
 
Join Date: Oct 2003
Location: PEI
Posts: 2,713

Status: Blue is offline
Quote:
Originally posted by Artashes
Don't you also have to consider the target market you show your advertisement to as well? Did you have any experience with TV guides? It does sound like a good idea - because the life of the guide is one week than just daily newspaper.

The beauty of the TV guide is that everyone uses it. You will be hitting your target market as well as everyone else. You may be able to find out what other ads are going in and try to match them. For instance, if a large computer store is placing an ad, try to get on the same page.
__________________
Hampshire Hosting
Affordable Shared and Reseller Hosting
 
 
 


Old
  Post #8 (permalink)   11-01-2003, 11:19 AM
HD Master
 
Join Date: Oct 2003
Posts: 268
Send a message via AIM to EvilHaider

Status: EvilHaider is offline
Blue I don't know where you live but do you have any idea roughly how much it costs to advertise in the TV guide?
 
 
 


Old
  Post #9 (permalink)   11-01-2003, 11:56 AM
HD Management Staff
 
Artashes's Avatar
 
Join Date: Apr 2003
Posts: 9,724

Status: Artashes is online now
Quote:
Originally posted by EvilHaider
Blue I don't know where you live but do you have any idea roughly how much it costs to advertise in the TV guide?
I think it would be best if you simply contact your local TV guide. Call them up or go to their web site for details. Unless you and Blue live in the same city.
 
 
 


Old
  Post #10 (permalink)   11-01-2003, 12:02 PM
HD Master
 
Join Date: Oct 2003
Posts: 268
Send a message via AIM to EvilHaider

Status: EvilHaider is offline
Good idea

This page seems to have the info, for those that are interested:

http://www.tvguidemediasales.com/pdf...st/adspecs.pdf
 
 
 


Old
  Post #11 (permalink)   11-01-2003, 01:58 PM
HD Amateur
 
Join Date: Oct 2003
Posts: 61

Status: Porky is offline
How much does it cost to advertise on news paper anyway?
 
 
 


Old
  Post #12 (permalink)   11-01-2003, 09:31 PM
HD Wizard
 
Blue's Avatar
 
Join Date: Oct 2003
Location: PEI
Posts: 2,713

Status: Blue is offline
I'm pretty sure the advertising rates for TV guides and Newspaper ads will vary considerably from place to place, and also depending on circulation.
__________________
Hampshire Hosting
Affordable Shared and Reseller Hosting
 
 
 
Reply

Thread Tools

New Post New Post   Old Post Old Post
Posting Rules:
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Sponsored By: