Legally you need to make people aware that you are an LLC, but do you place that in your logo or just append that to all of your legal naming items, Ie. TOS etc.

Mark

It's not necessary to put LLC in your logo.

Adding it to your TOS and/or disclosing it on forms (pages) on your site covers things for you. You may want to also include it in the order email or welcome email - it's like a little history about your company or something.

When marketing, it's not necessary, but you must note that on your TOS and AUP - "Hosting company LLC" doing business as "Host company" and so on.

If you don't present it on the site and logo, you must show it on the sign up documentation to they know legally who you are.

Hope that helps.

Where I come from, you're legally obliged to have it in your official company stationary (letter heads, legal documents, etc.), but its certainly not necessary in your logo or prominently on your website. If you choose to put a copyright notice at the bottom of your website, you might want to include the full company name there.

I tend to think that companies who put their suffixes in their standard marketing jargon (i.e. in the introduction on their front page) are just being unnecessarily verbose. Sure, its nice to know the company you are hosting with, but that sort of information should really be found in the Terms of Service. Thats just personal opinion though!

Check the company laws in your country, the requirements might be different.

We are a LLC but we don't use it in our logo as it is not necessary in here.

Here in the States, you're legally obligated to make people aware you're an LLC, such as in the TOS/AUP.

Although we don't NEED to present it everywhere, i.e. our letterheads, website logo, etc, we do, just because we ARE an LLC.

Even Carsey-Werner, a very famous television syndication company puts "LLC" in their logo.

I've seen some companies to do this, but I don't see a point here. It is probably makes sense from a legal perspective, but it is not important from business perspective.