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A few thoughts...
Depending on the state, hiring an attorney, or a third-party company, to file your formation documents is not really necessary. You can, in many states now, file your incorporation or formation documents online yourself. You should, however, still speak with an attorney or CPA about questions that you might have. I saved myself $300 by filing the paperwork myself after doing a couple months research on the subject. The knowledge gained is worth more than the $300 I saved.
Regarding trademarks, there is no such thing as a defacto trademark, technically. You can always sue someone and claim that they are infringing on a trademark that, though you have not filed for, you have a right to use. You can always lose that suit as well, depending on the circumstances. If you want to protect your company name, which is an asset (or should be thought of as one), file for trademark/servicemark protection.
I also think that someone should mention Limited Liability Companies, which many people and organizations find easier to manage and cheaper to run. They are also the easiest (and usually the cheapest) to form, and provide the same liability protection as a corporation. I had considered creating an S-Corp prior to speaking with a few attorneys about it and being told that, especially in my state, forming an LLC would be the best move. The liability protection and lack of corporate tax in my state (and with the IRS) made it an attractive solution.
Going to a third-party to have them file your incorporation papers for you will not get you any advice. Speak with an attorney, even if you submit a question to one on LawGuru.com, or get a free consultation with one from the phone book. When the third-party filing company takes your money, they will not tell you that you should be doing this or that, and they will not act in your best interest. If they did, there would be a screening process and most people who are filing for corporations would be directed to consider an LLC. And believe me, I never considered an LLC until I learned more. I was corporation all the way.
Talk to an attorney. Check your state tax laws.
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Dennis R. Metzcher
President/CEO, Cyera Solutions LLC
http://www.cyerasolutions.com
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