Friday...payday. JK

We also see steady growth on a monthly basis.

After we advertise, most of the time.

Our new customer signups are very different from current customers signing up for new accounts. New customer signups really occur on a fairly steady basis, looking at the signups from a monthly view. Our average from month to month is about the same. It's interesting because we can have a slow week one week and then all of a sudden see a huge surge in sales the next. Current customers signing up for new accounts seems to be random - not much that we can do to bring that on besides give incentives to open a new account.

I think the thing that you have to take from this is to stick with what works and do it over and over again. If you find a marketing strategy that works, keep it up. You might change around some wording or where you are advertising, but if you find a model that works for your company, stick with it. Even if it seems that it may be dropping off, give it at least a month to make sure that it isn't just an industry slow down.