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Originally Posted by server38
Well, I'm no lawyer, but LLC's and Trademarks are cross country. The originally company, should they find out you are using their name, can easily sue and win due to a unjust competition and more.
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Correction: LLC's are not cross-country. No business type is. You can register an LLC in California with the same name as my company in New Jersey. The California database will not check the NJ database. It will only check the Cali DB. However...
The part about the trademark is correct. If I have a trademark on my company name, and you enter into the same business, or class of goods or services (services, in this case), as it's called, you will run into problems because you would be infringing on a trademark that I own.
Even if you use someone else's trademark in a different class of service, you could still run into problems if the other company complains that they are well known enough in their market that your use of their name could cause confusion with the consumer. For example, a small pet store in the area where I grew up had to change its name from "Pets R Us" to something else, because Toys R Us threatened suit. Another example would be "Home Depot Web Hosting". While you are clearly in a different class of service from Home Depot, you are using their name, which is very well known to the general public. It could be argued that you are using their name to gain customers who may think that the place they trust for screwdrivers and tabletop saws has now entered the hosting business.
To anyone looking to use another company's name as part of their own, my advice is try to be as distinct as possible. Or, come up with a name that is not like any other company's name. There are points to be won for originality.
Oh, and I'm not an attorney, so check out the USPTO Web site for more information at
http://www.uspto.gov.