Originally Posted by vito
I'm getting so
sick of bottom feeders who seem to feel that the only way they can build their "business" is by unethically and illegally riding the coattails of popular brands.
Do a Google search for "demodemo" and see what shows up in the Adwords on the right. It's bad enough when these dregs use the popularity of my brand to get exposure. It's quite another to actually claim right in their ad that they sell "demodemo flash tutorials". And to rub add insult to injury, after clicking their Adwords link (several times
) and visiting their site, their product is really poor quality and I resent the association of this crap product to my brand.
Needless to say, I fired off an email to Google. Other than that, what would you recommend that I do to shut down this practice?
Now it's just a matter of figuring out how to get these guys to stop using my brand name as a keyword for their ad campaigns.
Seems to happen quite often. Do a search for pingzine or soholaunch (some of those are legit) or httpme. Or even search for plesk and look at the sponsored ensim link at the top.
Is it not common SEO practice to shamelessly flaunt keywords that are known to be popular? For example, picture rating websites may "shamelessly" use the keyword "hotornot" in an attempt to gain hits, etc. Take it as flattery instead of wasting anger on it.
It will be interesting to see if Google cares though.
Originally Posted by ldcdc
Hmm.. could be my English again.
What I meant was to target a meaningful competitor, not 16 yo boy with ripped off tutorials.
I used the word "relatively" because Demodemo is huge compared to most competitors. Sort of like a whale.
Any I making any sense now?
Exactly, this is what I'm talking about here
. How destructive does one need to become in order to maintain an already vast hegemony/quasi-monopoly? Does your form of competitive destructiveness somehow represent a superior form of morality by default simply because it has the dominant ability to play by the rules of an inherently unethical system? Is demoplaza.com "backstabbing" you by using a common SEO tactic and playing by the rules of the very same inherently unethical system? What is worse here? ... or even better, what is the best route to achieve reconciliation? Judging the humanistic failings on both parts (no one is perfect)? Or judging their economic catalysts?
To avoid personal flaming, "thinking outside the box" will be required to reckon with these questions.
Originally Posted by vito
Too much? Do you think Google would even allow me to display such an ad?
haha, that ad is awesome, probably the best way to deal with the matter in fact. I don't think it's too much at all. You should be free to do what you wish with your brand name and there aren't many better routes one can take than comedic and original expression. Incidentally, demoplaza.com too is free to do what they wish with the keyword, "demodemo", but now they have to reckon with your checkmate. This really is an interesting realization of the limits of conventional competition...