Gross Rental Rate:
is comprised of two components: net rent and "additional rent" (realty taxes and operating costs). Typically, the net rental rate is fixed for a period, while the "additional rent" is subject to change as it is based on actual costs incurred to operate the property.
Gross Effective Rent:
is calculated by combining the net effective rent with the building's quoted realty taxes and operating expenses.
Net Effective Rent:
is the net income derived from a lease after deducting all costs incurred by the landlord for procuring the lease, including costs such as leasehold improvement allowances, real estate fees, free rent, etc.
(also known as Face Rent) is the quoted rental rate stated on a per square foot basis, excluding taxes and operating cost recoveries.
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One other thing you should keep a watch out for is ... was the ad placed by the owner of the building OR a realtor/broker or his legal rep.
Ran into it years ago when I was scouting for a new building to lease for the company I ran. My realtor/broker was sourcing out most of the prospective sites ... but I ran across a few ads on my own that were placed by not necessarily well informed owners of the buildings.
A couple felt NET RENT just meant I would pay them so much a month and pay my own utilities. No doubt the legal guys would have caught up on the errors when it was time to sign papers. But make sure you know what is what before it gets to that point ... that everyone is talking apples and not apples & oranges. Saves a lot of needless time & expense.