First thing I would like to discuss is that price is not everything! Doesn't matter if your paying .99c for hosting and your site is completely unreliable because in the end, you'll lose money over these problems. Let's go through the considerations that you need to ponder in order to ensure that you get what you need. You want to choose the web host that is going to provide your needs as they stand now as well as where they lead to in the future. Here we go:

1. Understand the differing types of hosts: shared, collocated, unmanaged dedicated, and managed dedicated. Is your site brand new with little traffic? In the event your site is a newer domain, you won't need the raw power of a dedicated server unless your site is resource intensive which can include: streaming, video's, proxies and even linking to videos as well can cause a high load on Apache and the CPU(s).

2. Go for stability, not just size. Just because the host if offering you unmetered and unlimited space, doesn't mean you should soley base your decision on that. What good is that account to you when your site is down or the server is overloaded? Research how long the hosting business has been in operation. See if they have recently changed ownership, and if they show positive cash flow.

3. The possession of fully redundant data centers. If you are considering doing business with a smaller hosting vendor, ensure that they have adequate power and connectivity capabilities. Inquire as to the number of lines the facility has. Do they possess an on-site generator? Does the generator receive regular checks and maintenance? What is the average utilization of the connections available?

4. How skilled is their staff? When you need customer service of a technical nature, you need it immediately, right? Find out the availability of their systems administrators. Send them a support ticket and see how fast they respond.

5. Other customer's reviews of the hosting services. Same as any business, the hosting vendor should be able to provide good references.

6. Is the potential host flexible? In the future, your needs may change. Can you upgrade services should the need arise?

7. This step of course, is optional. Make sure that the host does not have blacklisted IPs. The host that you want to do business with would not be one that promotes illegal sites, spammers, or other security issues. You are considering associating your business with this host. You could always ask them what web server they plan to put you on.

8. Begin with and maintain a clear and written understanding of all services and all charges for them. If questions still remain or some terms are unclear it is strongly advised that you ask for clarification before signing up for anything.

If you do your research before beginning business, you will find a better avenue to the successful hosting, and thereby promotion, of your online business. Take your time in making this important decision.

Author Bio:
Ryan Lunzmann is part-owner and administrator of eMonsterhost, Inc. A provider serving the web hosting industry since 2002 located in northeast Wisconsin.

I think this is one of thew most essential but difficult to check points, as you have to sign with a host before you are able to send tickets via help desk.

Great post Ryan. Specifically your opening premise "price isn't everything." Beware of the host who's core message is centered around being the cheapest. Good luck.

Thanks for sharing your thoughts with us.