Runing multiple brands is the way that we did our aquisitions in years past. We notify the new customers that we have taken over their accoutns and that they can continue to operate at the levels they are, or they can move to our servers with better package features and rates (in most cases).
Alerting people of a potential sale is not usually something that is done in the hosting industry (see chicken reference above

), but definitely once aquired, a notice should be sent to users either from the old management passing the torch, or the new management alerting to the change.
At the very least there'd likely be some policy changes even on the old host to reflect the standards of the new host.