Originally Posted by 7Host
folks just love this word - FREE!
this is true in all service and retail sectors. in retails your have the BOGOF (buy one get one free) senario. Do you think you really get one free? The answer is NO.
in our retail business we were selling fishing nets at 50p each (were not expecting these to be quick sellers) we got a bulk load (144) of these and in a summer season (May to Aug) we sold 20, so at the end of the season we placed these at 1 BOGOF and we sold the rest of the 124 before December of the same year all because of the word FREE.
Its what is called consumer phycology