First, I read customer hosting reviews on true web sites.
Then, I look at how fast the host's representative replies to my questions.
Pricing is also an important factor when choosing a host.
Uptime guarantee and also at least 30-day money back guarantee.
No hidden fees.
There are many factors should be taken into consideration when choosing your web hosting provider: available features in hosting packages, allocated resources, servers specifications, pricing, DC location, technical support responsiveness etc.