I have recently came across a very interesting platform http://www.mosso.com/
From the looks of it, it is an extremely user-friendly environment, and looks like is designed for small shops (local markets) and entrepreneurs/design companies who can place their clients on the system. For the price, the offering is very attractive. As if the industry entry cost just got down to $100.
What's your view on Mosso.com? Does it have enough muscle to do damage? I am not very "technical", so feature-wise, not really sure if they are missing on something important for "average" consumer.