make your site able to work with or without flash so that if a user doesnt have flash it will show them a picture where the flash would be instead of a big white space.
I think Flash on any site makes it look alot better. It gives that jump right out at you attention getter that keeps people interested. However, I'm not to keen on having to use Adobe to see them. There have been times when I went to a site and it asked me to download Adobe to see the Flash items, but I already had Flash downloaded and it was attempting to download an identical version. This just gets to be a bit of an annoying hassle.
I would say little bit of flash will make site look much better then not having any flash. =)
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