Generally these 3 things I look for in a website. Also make sure the design is pleasing to the eye and not any "strong" colours. I would recommend using a colour chart or something to try and find the best colours that fit.
If you have a bad website design your customers will leave straight away and not come back. People like eye candy!
I would try and avoid ads of any kind if you are selling products on a website. It makes the user confused. You need a clear marketing concept and layout in order for someone to purchase products from your website.
Kind Regards
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I think all templates are bad, just my opinion. I think there are only really two good choices when it comes to a website, build it yourself or hire a professional. Seriously, how long can a template stay "one of a kind"?
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It depends on what kind of a template you are using. An open source template is usually rarely seen anywhere like its starting point because it can be thoroughly rearanged and abused before being put up. A template you can't change is often icky and shouldn't be used for a big business, but thats pretty obvious.
I agree it should be pleasing to the eye, easy to navigate, and work well with different browsers as well as SEO usage.
It really hard to say if a template is good or bad. They are neither in my book. They are usefull for people who want a good looking site but don't have time to do it from scratch. The thing is just to find a site where you can get good looking templetes.
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I think that a nice clean design sell sthe customer. I find there are too many companies with a ton of links, random images and text which overwelms or confuses customers. Keep it simple with a nice clean design easy for customers to navigate.
A good template has to be Simple,efficient and informative and not to mention it needs to look good as well.
generally Css templates are preferred now a days.
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