Get Paid to Participate - up to $1 per post!     Twitter     Facebook     Google+
Hosting Discussion
 

Hosting Discussion > Web Hosting Forums > Website Development & Design > A Visitor is Knocking at Your Site
forgot password?



Reply


Old
  Post #1 (permalink)   05-19-2010, 10:52 AM
HD Community Advisor
 
SenseiSteve's Avatar
 
Join Date: Mar 2009
Location: Saint Louis
Posts: 4,975
Send a message via MSN to SenseiSteve

Status: SenseiSteve is offline
When a visitor finds your site, imagine it’s like your best friend knocking at the front door. You want them to come in, make themselves at home and stick around awhile. Great web site design can make that happen. Whether you’re selling a product or service, or simply providing information, you want them to feel they’ve come to the right place.

Imagine you’re Judy, an online shopper
Imagine you’re Judy, an avid shopper, and you’re on the hunt for a flat screen TV, possibly 3-D. You start your search on Google by typing “flat screen TV”, and your search returns over 29 million results. What are the odds Judy will look beyond the first ten results? Pretty slim! What if she typed in “3D flat screen TV?” Hey, we’re down to 8 million results. Maybe she’ll check out the first two pages of results.

Local relevance is important
What if Judy didn’t want her new flat screen TV shipped from who knows where, and wanted to find one locally? What if she lives in Phoenix, AZ and typed in, “3D flat screen TV Phoenix AZ?” Not only will her search query be reduced to 32,000 results, the odds increase dramatically that she’ll search through more results to find the TV that appeals to her. She’s now very focused.What if you were selling 3D flat screen TV’s in Phoenix? Would Judy find your site? Possibly, but not necessarily. Is the verbage, 3D flat screen TV Phoenix AZ, anywhere on your site? Is your site indexed by Google, Bing or Yahoo?

Is your site in a good Internet neighborhood?
Internet neighborhoods are very much like real life neighborhoods. Ask your friend where to find that TV and I guarantee you that they (probably) won’t send you to a guy who is selling them out of the back of a truck. They’re going to point you to a reputable store. As well, it’s in the search engines best interests to point you to the most relevant websites. They have billions in advertising dollars resting on their recommendations.

What could land your website in a bad neighborhood?
Using blackhat SEO techniques jumps to the front of the line, followed very closely by allowing links back to spammers. If you’re running a blog or forum, be sure to moderate the comments and weed out the ones linking to obvious spammers.

The Power of the Internet
The Internet has leveled the playing field for many small and medium sized businesses. It’s not uncommon for many many more visitors to find you online than could ever find your brick & mortar location. Just as that sign on the front of your business and the landscaping surrounding your location is meant to draw walk-in prospects, your website is very much the online face of your business or organization. Your goal should be to make the best possible impression with each and every visitor. Following some very simple basics will help tremendously.

Visual Guidelines
It’s best to select a color theme that supports your site’s goals without overwhelming your visitors. Simple and pleasing versus busy and cluttered.

Navigational Guidelines
Make it easy to get from Point Query to Point Buy. Include FAQ’s to answer questions.

Add a Touch of Personality
Your site needs to be different from the sites your visitors just left. Add a touch of personality, but retain consistency across the entire site. Emphasize what makes your business unique.

Graphics and Text
The right mix of graphics and text is important. Long unbroken blocks of text will send visitors fleeing for the exits. Too many graphics may impair the search engines ability to index your site. You need a balance of graphics and text to make your site visually compelling.

Attention to Detail
Broken links give the impression that your business is less than professional. If your site is not in good working order, the perception is frequently that neither is your business. What you’re looking for is a quality experience with your visitors.

To Your Success
-Steve
__________________
ProlimeHost- Dedicated Server Hosting & KVM SSD VPS
Three Datacenter Locations: Los Angeles, Denver & Singapore
SuperMicro Hardware | Multiple Bandwidth Providers | 24/7 On Site Engineers
 
 
 


Old
  Post #2 (permalink)   05-19-2010, 01:19 PM
HD Addict
 
Join Date: Mar 2010
Posts: 177

Status: cableguy is offline
One more thing to add is GET PROFESSIONAL HELP.

I can't believe my eyes when people of WHT make threads to learn HTML to setup their sites.
 
 
 


Old
  Post #3 (permalink)   05-19-2010, 02:45 PM
HD Guru
 
HostMantis's Avatar
 
Join Date: Feb 2010
Posts: 691

Status: HostMantis is offline
Quote:
Originally Posted by cableguy View Post
One more thing to add is GET PROFESSIONAL HELP.

I can't believe my eyes when people of WHT make threads to learn HTML to setup their sites.
Definitely. If you do not have adequate, proven web design experience, you should outsource the design of your website.

Your website is your storefront. Would you try and build a store for your business on a corner in your local neighborhood by yourself?
__________________
HostMantis Affordable Web Hosting
Shared • Reseller • 24/7/365 Support • Instant Activation
CloudLinux • Softaculous Premium • CloudFlare • Multi PHP
HostMantis on: FacebookTwitter
 
 
 


Old
  Post #4 (permalink)   05-19-2010, 04:23 PM
HD Guru
 
HostLeet's Avatar
 
Join Date: May 2009
Location: Florida, USA
Posts: 874

Status: HostLeet is offline
Quote:
Originally Posted by Steve-Hostirian View Post
When a visitor finds your site, imagine it’s like your best friend knocking at the front door. You want them to come in, make themselves at home and stick around awhile. Great web site design can make that happen. Whether you’re selling a product or service, or simply providing information, you want them to feel they’ve come to the right place.

Imagine you’re Judy, an online shopper
Imagine you’re Judy, an avid shopper, and you’re on the hunt for a flat screen TV, possibly 3-D. You start your search on Google by typing “flat screen TV”, and your search returns over 29 million results. What are the odds Judy will look beyond the first ten results? Pretty slim! What if she typed in “3D flat screen TV?” Hey, we’re down to 8 million results. Maybe she’ll check out the first two pages of results.

Local relevance is important
What if Judy didn’t want her new flat screen TV shipped from who knows where, and wanted to find one locally? What if she lives in Phoenix, AZ and typed in, “3D flat screen TV Phoenix AZ?” Not only will her search query be reduced to 32,000 results, the odds increase dramatically that she’ll search through more results to find the TV that appeals to her. She’s now very focused.What if you were selling 3D flat screen TV’s in Phoenix? Would Judy find your site? Possibly, but not necessarily. Is the verbage, 3D flat screen TV Phoenix AZ, anywhere on your site? Is your site indexed by Google, Bing or Yahoo?

Is your site in a good Internet neighborhood?
Internet neighborhoods are very much like real life neighborhoods. Ask your friend where to find that TV and I guarantee you that they (probably) won’t send you to a guy who is selling them out of the back of a truck. They’re going to point you to a reputable store. As well, it’s in the search engines best interests to point you to the most relevant websites. They have billions in advertising dollars resting on their recommendations.

What could land your website in a bad neighborhood?
Using blackhat SEO techniques jumps to the front of the line, followed very closely by allowing links back to spammers. If you’re running a blog or forum, be sure to moderate the comments and weed out the ones linking to obvious spammers.

The Power of the Internet
The Internet has leveled the playing field for many small and medium sized businesses. It’s not uncommon for many many more visitors to find you online than could ever find your brick & mortar location. Just as that sign on the front of your business and the landscaping surrounding your location is meant to draw walk-in prospects, your website is very much the online face of your business or organization. Your goal should be to make the best possible impression with each and every visitor. Following some very simple basics will help tremendously.

Visual Guidelines
It’s best to select a color theme that supports your site’s goals without overwhelming your visitors. Simple and pleasing versus busy and cluttered.

Navigational Guidelines
Make it easy to get from Point Query to Point Buy. Include FAQ’s to answer questions.

Add a Touch of Personality
Your site needs to be different from the sites your visitors just left. Add a touch of personality, but retain consistency across the entire site. Emphasize what makes your business unique.

Graphics and Text
The right mix of graphics and text is important. Long unbroken blocks of text will send visitors fleeing for the exits. Too many graphics may impair the search engines ability to index your site. You need a balance of graphics and text to make your site visually compelling.

Attention to Detail
Broken links give the impression that your business is less than professional. If your site is not in good working order, the perception is frequently that neither is your business. What you’re looking for is a quality experience with your visitors.

To Your Success
-Steve
Great post, Steve! (of course)

I did enjoy reading it. When I was having HostLeet's home site designed (PaytonDesigns), I pretty much tried to apply everything you have just mentioned.

Quote:
Originally Posted by cableguy View Post
One more thing to add is GET PROFESSIONAL HELP.

I can't believe my eyes when people of WHT make threads to learn HTML to setup their sites.
Absolutely, I could not agree more.

It's not that bad if you're just starting out, though. However, if you want to have any kind of chance at success, I say it's a must to have professional custom design.
__________________
HOSTLEET.COM, LLC - Elite Website Hosting Since 2008!
Fast Reliable Affordable Secure Friendly & Courteous
RISK-FREE Money Back Guarantee PCI-Compliant Checkout
 
 
 


Old
  Post #5 (permalink)   05-19-2010, 06:22 PM
HD Newbie
 
Join Date: Apr 2010
Posts: 43

Status: xeonnet is offline
I also want to add - Security Console!

Show SSL -He/She will feel Secure
__________________
Xeon-Network LLC | 24X7 Support
ORDER HERE
Files Store* | Backup* | Bandwidth Host | Multi Domains Host | Unlimited Host | Reseller Host | Mobile Host* | Customize Host* | VPS Host* | Dedicated Server* |
 
 
 


Old
  Post #6 (permalink)   05-20-2010, 10:19 AM
HD Community Advisor
 
SenseiSteve's Avatar
 
Join Date: Mar 2009
Location: Saint Louis
Posts: 4,975
Send a message via MSN to SenseiSteve

Status: SenseiSteve is offline
Quote:
Originally Posted by xeonnet View Post
I also want to add - Security Console!

Show SSL -He/She will feel Secure
Good point - that lock icon is a must.
__________________
ProlimeHost- Dedicated Server Hosting & KVM SSD VPS
Three Datacenter Locations: Los Angeles, Denver & Singapore
SuperMicro Hardware | Multiple Bandwidth Providers | 24/7 On Site Engineers
 
 
 
Reply

Thread Tools

New Post New Post   Old Post Old Post
Posting Rules:
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
vB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On
Sponsored By: