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  Post #1 (permalink)   12-17-2010, 06:53 AM
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Are there bloggers here? A long-time blogger has told me that the best location for the ads are a large box on top of the first post and a tower immediately to the right. He also recommends a banner ad at the bottom.

What's your experience with ad locations? Where do you recommend them to be placed?
 
 
 


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  Post #2 (permalink)   12-17-2010, 07:30 AM
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Quote:
Originally Posted by debayo View Post
Are there bloggers here? A long-time blogger has told me that the best location for the ads are a large box on top of the first post and a tower immediately to the right. He also recommends a banner ad at the bottom.

What's your experience with ad locations? Where do you recommend them to be placed?
At the beginning of the post tends to work well. Also, if you use text ads and make them match your site font/colors so they flow well with the rest of your site, the CTR tends to be better.
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  Post #3 (permalink)   12-17-2010, 10:24 AM
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Only put one at the top; more than that is annoying. Put the others along the side (usually the right) and maybe one at the bottom. Hostmantis also makes a good point about text ads fitting in with the site design.
 
 
 


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  Post #4 (permalink)   12-17-2010, 11:13 AM
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Quote:
Originally Posted by rocketgirl View Post
Only put one at the top; more than that is annoying. Put the others along the side (usually the right) and maybe one at the bottom. Hostmantis also makes a good point about text ads fitting in with the site design.
That is one of the biggest issues. When you place too many ads, it's obvious the only intent you have with the site is for people to click your ads, which will cause most people to leave.
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  Post #5 (permalink)   12-17-2010, 01:39 PM
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I think your ads need to be rotated to keep visitors from becoming used to their location and passing by them.
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  Post #6 (permalink)   12-19-2010, 09:40 AM
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I notice that contextual ads located within the content (on the top left of the post body, just after the post title) tend to get more clicks. Don't forget about ad links.
 
 
 


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  Post #7 (permalink)   12-20-2010, 09:16 AM
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Quote:
Originally Posted by HostMantis View Post
At the beginning of the post tends to work well. Also, if you use text ads and make them match your site font/colors so they flow well with the rest of your site, the CTR tends to be better.
I think HostMantis makes a great point. If you are able to match the font, size and color of the ad text to the rest of the web site then more people will click on the ad links.
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  Post #8 (permalink)   12-20-2010, 10:18 AM
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If you can get sponsorship with the long leaderboard on the right, that usually pulls in more traffic than the top banner. You'll pay more for it, but it's on the screen longer as there's scrollability.
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  Post #9 (permalink)   12-26-2010, 09:23 AM
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Not only the placement, the ad formats also matter here. Besides the leaderboard, the medium rectangle (300 x 250) format for Google Adsense and any other adsense ads is also highly recommended.
 
 
 


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  Post #10 (permalink)   12-26-2010, 03:32 PM
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It depends completely on the website and its visitors. Each website/blog will be different but some general rules do apply.

Displaying your ads in a prominent position will help (above the fold).

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  Post #11 (permalink)   12-27-2010, 07:43 AM
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I almost always use left float as the first thing in the article. It's large AdSense 4 ads box and I think it works nice. Side tower (leaderboard) is also an excellent option, just like Conor explained.
 
 
 


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  Post #12 (permalink)   12-27-2010, 09:55 AM
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Now you got me thinking - I saw a plugin for WordPress last week that controlled how often ads were displayed, who they were presented to and so on, but can't remember it right now. You could exclude visitors by IP address as well.
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  Post #13 (permalink)   12-28-2010, 06:29 PM
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Thanks for the very valuable inputs, guys! I have to say "ouch" about not putting too much ads. I guess I have to redesign the layout of one of my blogs.

I also love the suggestion about rotating the ads. True, once the mind gets used to the position of one ad, it tends to skip it. But if there's a new ad there, then the location catches fresh attention.

Zagor, what's a "left float"? I think it's my first time to see this term I understand the other terms you used.
 
 
 


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  Post #14 (permalink)   01-03-2011, 07:53 AM
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Quote:
Originally Posted by Steve-Hostirian View Post
Now you got me thinking - I saw a plugin for WordPress last week that controlled how often ads were displayed, who they were presented to and so on, but can't remember it right now. You could exclude visitors by IP address as well.
Yes I saw that plugin somewhere but I can't remember its name. Anyhow I don't like when plugin meddles with my ads especially deciding who they are going to be presented to.
 
 
 


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  Post #15 (permalink)   01-06-2011, 02:33 AM
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I think there are several Wordpress plugins developed to insert Adsense ads within your blog content. I use QuickAdsense myself and I think it has features you are talking about.
 
 
 
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