How to Start a Business on the Right Foot – A Web Presence Edition
There are a number of important aspects to consider starting a business. Potential entrepreneurs must research whether their idea or dream has a demand. Timing and location are also essential. Avoiding the risk of encumbering debt (too early) to see your idea to fruition has to be established.
You have a building, you have your products/services ready, you may even have a sign but how are people going to know you exist to buy your goods or services? It is our belief that given the outstanding research to prove this point, your business needs to be effectively marketed on the Internet. The survival of a business can no longer be based on word of mouth and a sign on your building. What does it mean to be marketed effectively? Is a website enough?
When you are within eyeshot to see your doors open, it is extremely crucial you speak with a website development company at this time. A proper website development company, one like Williams Web Solutions, does not meet or obtain a brief idea, load up a template, slap a logo in place, drop canned content on the site, and hand you an invoice for thousands of dollars for work that took them less than a day to create. An effective launch of your business on the Internet requires time for you (the entrepreneur) to express your vision. It requires your development team to spend a fair amount of time learning more about your business and your competition—local, regional, and/or national—to understand what it will take to effectively market your business. With that in mind, then your website should begin its development phase.
Website development, however, is much more than html code, a few images, and a little bit of text. Website development—at its core—starts with a strategically picked domain name, well-written content that will be SEO friendly (keyword rich), compliant coding of your website including the meta (the code in the behind the scenes area of your website) code are all important ingredients. Once the website is developed and reviewed then it should be advertised in tried methods. There is no sense is wasting money in PPC (pay per click) advertising when more stable, consistent, and less expensive options abound with how to advertise your business. However, if PPC is required, then it should be done in a trial basis to understand what keywords are needed, how you’re being advertised, and measure the results to see if you’re gaining any new business. Additionally, your agency should educate, initiate, and when needed help with any social marketing that is needed for your business. Although there is a plethora of social networks, knowing which ones to use them and how to reap the rewards in them should be done by your website development team.
So give them a call. If it has been a while since anything has been done on your existing website, now is the best time to consider a redesign (especially given the many new requirements demanded by the search engines to have a website listed). If you do not have a website, do not go another day without looking up a website developer. It is encouraged that you look for a website development company that has a broad selection of clients they’ve served versus a niche or one-market development company because you will always get a unique and fresh website from a well-rounded agency. Further choose an agency who is based in the United States and uses entirely US developers.
We wish you much success!
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