Originally Posted by SenseiSteve
If your website is not mobile friendly, you are losing business. The trend is to now go with responsive sites or develop a mobile variation of your site. It seems that everyone currently owns a smartphone (and never lets it leave their side) and studies have shown that increasing numbers are doing the majority of their research and shopping via mobile.
So true. Our mobile traffic is up over 30% for the last 6 months versus the preceding period. Some of that is likely due to changes we've implemented in marketing, but not all.
Mobile friendly sites are becoming more and more essential.