One aspect of business that applies here is lifetime value. What's the lifetime value to YOUR business in terms of overall money receipts from clients via mobile sales? How long do YOUR clients stay with you, either with the same plan or via upgrades? If their average lifetime value exceeds your expense to upgrade to responsive, at least on the monetary side, it makes sense to optimize your site for mobile transactions.
In terms of branding and staying competitive, is that a real issue for YOUR company? Given that hosting is exceptionally competitive, does offering a mobile solution to your prospects effectively position YOUR company for success long term?
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